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Advisor(s)
Abstract(s)
Contemporary Information Systems management incorporates the need to make explicit
the links between semiotics, meaning-making and the digital age. This focus addresses, at its core,
pure rationality, that is, the capacity of human interpretation and of human inscription upon reality.
Creating the new real, that is the motto. Humans are intrinsically semiotic creatures. Consequently,
semiotics is not a choice or an option but something that works like a second skin, establishing
limits and permeable linkages between: (i) human thought and human's infinite world of
imagination; and (ii) human action, with its correspondent infinite world of intentionality, of desire
and of unexplored possibilities. Two instances are contrasted as two reading lenses of current
business reality: IS governance and industry 4.0. These phenomena correspond to the need to take
accountability, transparency and responsibility into account, when designing IS and when using
such systems through the ecology of connectivity, Big Data and the Internet of Things. Political,
social and cultural dimensions are brought into the equation, when addressing the question of the
relevance and adequateness of IS theory and practice to respond to contemporary challenges. The
message is that what has already been achieved is but a shadow, a pale vision, of what might be
achieved in the age of the new Renaissance.
Description
Trabalho apresentado em ICISO 2018: International Conference on Informatics and Semiotics
in Organisation, 16-18 Julho 2018, Reading, UK
Keywords
semiotic learning social semiotics material phenomenology poetic rationality data epistemology