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Publication
O Impacto das Políticas para a Inovação no Setor Automóvel
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Advisor(s)
Abstract(s)
A crescente preocupação com a sustentabilidade ambiental e a transição energética tem conduzido a mudanças significativas no sector automóvel, nomeadamente através da promoção de veículos eléctricos (VE). Neste contexto, diversos governos têm implementado políticas de incentivo à mobilidade eléctrica, com o intuito de acelerar a adopção desta tecnologia e reduzir a dependência de combustíveis fósseis. A presente dissertação tem como objectivo principal analisar de que forma os incentivos governamentais influenciam as preferências e o comportamento dos consumidores na compra de carros eléctricos. Para tal, foi realizada uma revisão da literatura centrada na inovação tecnológica, nas políticas públicas de apoio e nos modelos teóricos que explicam o comportamento do consumidor. Os resultados esperados visam contribuir para a reflexão sobre a eficácia destas políticas e para a formulação de estratégias que articulem inovação, sustentabilidade e gestão empresarial de forma mais integrada.
The growing concern with environmental sustainability and the energy transition has led to significant changes in the automotive sector, particularly through the promotion of electric vehicles (EVs). In this context, several governments have implemented incentive policies for electric mobility, with the aim of accelerating the adoption of this technology and reducing dependence on fossil fuels. The main objective of this dissertation is to analyze how government incentives influence consumer preferences and behavior in the purchase of electric cars. To this end, a literature review was carried out focusing on technological innovation, public support policies, and theoretical models that explain consumer behavior. The expected results aim to contribute to the reflection on the effectiveness of these policies and to the formulation of strategies that integrate innovation, sustainability, and business management in a more coherent way.
The growing concern with environmental sustainability and the energy transition has led to significant changes in the automotive sector, particularly through the promotion of electric vehicles (EVs). In this context, several governments have implemented incentive policies for electric mobility, with the aim of accelerating the adoption of this technology and reducing dependence on fossil fuels. The main objective of this dissertation is to analyze how government incentives influence consumer preferences and behavior in the purchase of electric cars. To this end, a literature review was carried out focusing on technological innovation, public support policies, and theoretical models that explain consumer behavior. The expected results aim to contribute to the reflection on the effectiveness of these policies and to the formulation of strategies that integrate innovation, sustainability, and business management in a more coherent way.
Description
Keywords
Mobilidade elétrica Inovação sustentável Comportamento do consumidor Incentivos governamentais Sector automóvel