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- Activating Templar Heritage: Tourism, Narrative Strategies and Information TechnologiesPublication . Marques, C. G.; Sol, Hermínia; Pedro, João P.; Mateus, Lígia; Pestana, Hélder; Pinto Coelho, João; Silva, ManuelaWhile fairly established in several western countries, military tourism is still in a grey area in Portugal. In order to bolster the notion that this concept can be a major contributor to tourism activation, an Information System is being developed with the Templar Order as basis. This project is a direct result of the work of the Polytechnic Institute of Tomar (Portugal), the Templars Route European Federation and Tomar’s local government. It uses the Rapid Application Development methodology and resorts mostly to a client-server web application, using web standards such as HTML, CSS and JS, and it’s operated by the PHP program language and SGBD Mysql for data persistence. The IS fills a void as far as military tourism heritage platforms are concerned. It’s user friendly design and architecture make for a pleasant research experience while the inclusion of more updated and historical narratives along with storytelling strategies increase its appeal among a non-academic audience. The recent COVID-19 outbreak brought about the need to adapt the original model to an ever-increasing virtual culture trend.
- Insignia - A Monitoring and Enhancement Model for Portuguese Historical Military HeritagePublication . Mateus, Lígia; Marques, C. G.; Pires da Silva, Cláudia; Dionísio, Marta; Rego, Carla; Pinto Coelho, JoãoThe INSIGNIA project aims to develop an enhancement model for Portuguese historical military heritage, applied to the Military Tourism Route (RTM) – a tourism product developed by the Portuguese Military Tourism Association (ATMPT), in partnership with Portuguese municipalities and several public and private entities. The RTM is composed of a set of thematic routes associated to events in Portugal's military history and aggregates a set of resources, services, and a digital repository platform of existing historical and military heritage in Portugal, equipped with dynamic programming in constant updating. The purpose of INSIGNIA is to safeguard, promote, and enhance national historical and military heritage, contributing to the affirmation of military tourism in Portugal and promoting the qualification of its agents, facilities, and the territories themselves. Therefore, an action-research methodology will be used, based on document analysis, inquiry, and observation as techniques for collecting information. The methodological plan includes the implementation of five actions aimed at monitoring and optimising the product in the territory. So far, the preliminary results of the literature review tell us about the existing projects and the launch of the RTM digital platform tells us the number of entries and preferences among the routes presented. INSIGNIA began in 2021 and will continue until 2023.
- Festab - The Patrimonialization and Touristification Process of the Trays Festival in TomarPublication . Pires da Silva, Cláudia; Pinto Coelho, João; Camponês, André; Marques, C. G.; Dionísio, MartaThe manifestations of the Intangible Cultural Heritage are an integral part of daily life, internalized in the individuals and groups that traditionally preserve them according to their own ways of enhancing and safeguarding. According to the participatory perspective, defended by the UNESCO Convention (2003), the importance given to the temporal and evolutionary complexity of cultural manifestations considers: the dynamic dimension of the past - the historical value and the fact that the manifestation “is transmitted generationally” - while it also enhances the contemporary nature of the event, i.e the fact that the heritage “is alive”. This approach, promoted with greater impact from the 1980s onwards, defends a holistic and democratic procedure in the definition of what is cultural heritage. In turn, the heritage touristification process, as a resource to these assets and manifestations by the tourism activity to transform them into consumable products and experiences, is an unquestionable and borderless reality that naturally reached the Trays Festival in Tomar. The Trays Festival, which takes place in the city of Tomar every four years and receives about half a million visitors in a city with about 20 thousand inhabitants, presents a unique model in the framework of the so-called Festivities in Honour of the Divine Spirit. The distinctive elements that attest to this specificity are related to the format of the offers, the Trays, which represent the payment of promises to the Divine, constituting one of its central symbolic aspects. Assuming the historical and conceptual framework of the patrimonializaon process of the Trays Festival as the main objective of the study, documentary analysis and participant observation were used for data collection. This article also aims to contribute to enhancing the role of intangible cultural heritage in society. This study results from the development of the first milestone contemplated in the project “The Trays Festival, the Cultural Heritage and the Community” (FesTab).
- O Património Industrial de Tomar e a Festa dos TabuleirosPublication . Pires da Silva, Cláudia; Chasqueira, Ânia; Camponês, André; Nogueira, Andreia; Simões, J. T.; Marques, C. G.; Dionísio, Marta; Pinto Coelho, JoãoEste artigo pretende apresentar a relação existente entre o património industrial de Tomar e o seu património cultural imaterial, mais concretamente a Festa dos Tabuleiros, através da sua participação e organização da Festa. Esta relação, que alarga a todo o concelho de Tomar, principiou, nos dias de hoje, a vontade e a necessidade de preservar ambos os patrimónios, que até hoje ainda se relacionam, uma vez que são tão importantes para a memória coletiva e identidade da população da cidade de Tomar. Desta forma, expõe-se aqui a relação entre o património industrial de Tomar e a Festa dos Tabuleiros ao longo do tempo, bem como o modo como a sua preservação tem sido concretizada.
- A statistical contribution on film tourism. A case studyPublication . Sol, Hermínia; Grilo, Luis Miguel; Pinto Coelho, JoãoThe evaluation of the impact that the images perceived by the spectators have in the destination choices they make as tourists is a growing research field, not only in Tourism and Marketing Management but also among the Behavioural Sciences. Based on a questionnaire previously developed on a Film Tourism sub-project, with qualitative variables in nominal and ordinal scale, a survey was conducted during a number of film screenings hosted by Tomar’s (a medium-sized city in Portugal) Film Society. After the characterization of the random sample with the sociodemographic variables, the nonparametric test Pearson chi-square was applied to test the null hypothesis of independence between the variable “Gender” and the variables “Have you ever visited a place by influence of a film?” or “Destination-dream by strong influence of a film”. Given that the null hypothesis is not rejected, there is no statistical evidence to consider a dependence/relationship between these variables. Other finding is statistically significant Spearman correlations between some variables, such as “Education level” and “The average number of activities of Film Tourism”.
- Rooting a new event in its place: the case of Festa Templária, Tomar, PortugalPublication . Sol, Hermínia; de Brito, Marisa P.; Pinto Coelho, João; Figueira, Luís; Pratt, Christopher; Lopes, Eunice R.Purpose With fierce competition in capturing tourists, it is crucial that destinations be prepared to adapt and to refresh their event portfolio. The purpose of this paper is to look into the decision-making process that led to the development of a new festival in a middle-sized city, Tomar, in Portugal. Design/methodology/approach This study analyses the creation process of the Knights Templar Festival, in Tomar, a new event focusing on the Templar history of the city. A retrospective outlook on the evolution of the event is given. Primary data were collected via quantitative survey analysis and semi-structured interviews. The theoretical scope is events and placemaking. Findings The strengths and weaknesses of the region influenced the conception and setting up of this particular event. This awareness is important for cities in meeting the challenges and opportunities that event portfolio diversification calls for. Research limitations/implications This paper helps us to understand the motives and challenges in establishing a new event in the city, through the analysis of a single case study of a European middle-sized city. Simultaneously, it is a longitudinal in-depth case of the first editions of a new historically focused event. Practical implications Several practical implications can be derived to the case of Tomar. Overall, it is key that cities align the focus of new events with the city’s identity (as Tomar did). Originality/value This paper presents an in-depth and longitudinal case study, from the moment of the creation of a new event to its fourth edition, mapping the decision-making process, highlighting the learning curve of the decision makers.
- The impact of the trays festival within the economy of the city of TomarPublication . Dionísio, Marta; Pires da Silva, Cláudia; Marques, C. G.; Almeida, Paula; Fernandes, Filipa; Pinto Coelho, João; Camponês, AndréThis study seeks to analyse the impact of a cultural event, the Trays Festival, in the city of Tomar, located in the centre of Portugal. Within the process of a region’s touristic development there are several domains such as the historical, cultural and natural that must be considered while analysing a specific manifestation of a tradition which has its origins in the cult of the Holy Spirit. According to the growing importance that cultural heritage assumes nowadays, the Trays Festival was inscribed as Intangible Cultural Heritage of Humanity this year, being a way to preserve the city’s cultural history as wellas an instrument of promotion of the city making it a tourist destination of choice. This is a goal which preserves the authenticity of the historical and cultural characteristics of the city and its traditions, valuing at the same time its own identity. Perceiving the capacity that this type of events has on attracting economic benefits, it is often the justification used for their accomplishment. In economic terms these events are catalysts for attracting tourists which leads to the increase of needs such as the knowledge of foreign languages and the use of apps and other technological tools. Thus, this study aims to provide an integrated learning through the interpretation of the manifestations of intangible cultural heritage with a high touristic value namely the Trays Festival. Therefore, it will also provide insight into contemporary social and cultural dynamics in the promotion, enhancement and attraction of tourists boosting the local economy. Thus, this project, which started in 2019 and is still under development, aims to analyse the impact of the Trays Festival concerning the economic, social and cultural fields, as well as the ability to promote and attract tourists. So far, data has been collected from the local tourist accommodation, the focus of this work.
- Insignia - A Monitoring and Enhancement Model for Portuguese Historical Military HeritagePublication . Mateus, Lígia; Marques, C. G.; Pires da Silva, Cláudia; Dionísio, Marta; Rego, Carla; Pinto Coelho, JoãoThe INSIGNIA project aims to develop an enhancement model for Portuguese historical military heritage, applied to the Military Tourism Route (RTM) – a tourism product developed by the Portuguese Military Tourism Association (ATMPT), in partnership with Portuguese municipalities and several public and private entities. The RTM is composed of a set of thematic routes associated to events in Portugal's military history and aggregates a set of resources, services, and a digital repository platform of existing historical and military heritage in Portugal, equipped with dynamic programming in constant updating. The purpose of INSIGNIA is to safeguard, promote, and enhance national historical and military heritage, contributing to the affirmation of military tourism in Portugal and promoting the qualification of its agents, facilities, and the territories themselves. Therefore, an action-research methodology will be used, based on document analysis, inquiry, and observation as techniques for collecting information. The methodological plan includes the implementation of five actions aimed at monitoring and optimising the product in the territory. So far, the preliminary results of the literature review tell us about the existing projects and the launch of the RTM digital platform tells us the number of entries and preferences among the routes presented. INSIGNIA began in 2021 and will continue until 2023.
- Festab - The Patrimonialization and Touristification Process of the Trays Festival in TomarPublication . Pires da Silva, Cláudia; Pinto Coelho, João; Camponês, André; Marques, C. G.; Dionísio, MartaThe manifestations of the Intangible Cultural Heritage are an integral part of daily life, internalized in the individuals and groups that traditionally preserve them according to their own ways of enhancing and safeguarding. According to the participatory perspective, defended by the UNESCO Convention (2003), the importance given to the temporal and evolutionary complexity of cultural manifestations considers: the dynamic dimension of the past - the historical value and the fact that the manifestation “is transmitted generationally” - while it also enhances the contemporary nature of the event, i.e the fact that the heritage “is alive”. This approach, promoted with greater impact from the 1980s onwards, defends a holistic and democratic procedure in the definition of what is cultural heritage. In turn, the heritage touristification process, as a resource to these assets and manifestations by the tourism activity to transform them into consumable products and experiences, is an unquestionable and borderless reality that naturally reached the Trays Festival in Tomar. The Trays Festival, which takes place in the city of Tomar every four years and receives about half a million visitors in a city with about 20 thousand inhabitants, presents a unique model in the framework of the so-called Festivities in Honour of the Divine Spirit. The distinctive elements that attest to this specificity are related to the format of the offers, the Trays, which represent the payment of promises to the Divine, constituting one of its central symbolic aspects. Assuming the historical and conceptual framework of the patrimonializaon process of the Trays Festival as the main objective of the study, documentary analysis and participant observation were used for data collection. This article also aims to contribute to enhancing the role of intangible cultural heritage in society. This study results from the development of the first milestone contemplated in the project “The Trays Festival, the Cultural Heritage and the Community” (FesTab).