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- Europe out of the PicturePublication . Cádima, Francisco RuiThe history of Europe in recent decades, in particular as regards the information and communication strategies of the European institutions for the Europeans in general, has been the story of a misconception that has greatly penalized the consolidation of the European project. This means that if, on the one hand, the European institutions have generally sought to promote and disseminate an idea of progress for Europe, their public media, including broadcasting media, which are heavily funded by the budgets of the Member States, collapse in general. In fact, this results from the subservience of public broadcasting media in general to the dictatorship of the audiences and market strategies, with the ‘agrément’ of the European Commission itself, contributing not to the affirmation of the Idea of Europe, but to its destruction and the emergence of times of political regression such as we are experiencing at this end of the second decade of the century.