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- HC Tourism. Profile and Trends of Human Capital in the Tourism SectorPublication . Costa, Vânia; Moura, Andreia; Cerdeiras, António; Cruz, Inês Pinto da; Pereira, José Filipe; Martins, Isabel Silva; Conceição, Oscarina; Vilaça, Abílio; Almeida, Cláudia; Carrança, Paulo; Mira, Maria do RosárioTourism is a strategic sector in Portugal since itgenerates employment and it is a factor of economic andsocial development. The tourism sector not only has anintensive need of labour force but also provides employ-ment opportunity to a range of qualifications. Being anindustry of people, it directly depends on the performanceof activities, skills, professionalism, quality and compet-itiveness. The main objective of this article is to presentthe HC Tourism project, which aims to seek and under-stand the needs of skills in tourism industry by study-ing the active companies that belong to the tourism eco-nomic subsectors, by region and subsector of economicactivity. The methodology used in this project is basedon a qualitative and quantitative approach, throughoutthe collection of primary and secondary data. The qual-itative approach was based on a literature review whichallowed to compile a list of 150 skills, divided under fourdomains: i) soft skills; ii) hard skills; iii) managementskills; iv) transversal skills. The quantitative approachreturned primary data, which were collected through anonline survey implemented and sent to national touristentrepreneurs, expecting to develop the ideal profile ofthe tourism human resources, based on a sample of 555answers.
- The Economic Dimension of Quality in Tourism: Perceptions of Portuguese Public Decision Makers at the Local LevelPublication . Mira, Maria do Rosário; Moura, Andreia; Mónico, Lisete; Breda, ZéliaA quality assessment scale in tourism was constructed in five dimensions: economic, development, human resources, marketing and product. We presents the research findings for the economic dimension, aiming to understand the perception of Portuguese public decision makers at the local level. Using survey methodology, a sample of Portuguese municipalities was used for data collection. Exploratory and confirmatory factor analyses were performed, and three factors supported quality assessment regarding economics: development strategy (F1), economic factors of demand (F2), and financial incentives (F3). Results focus on the validation of the psychometric properties of this measuring instrument, identifying key issues for future research.
- A New Measure of the Quality of Tourism ProductPublication . Mira, Maria Do Rosário; Moura, Andreia; Mónico, Lisete dos Santos MendesTourism product competitiveness depends on innovation and quality levels and on its capacity to reflect the destinations’ identity. For these reasons and inspired by the EC and UNWTO recommendations we developed a tourism quality scale, adapted to the Portuguese reality, which is supported by 5 subscales. This paper focuses on the validation of the tourism product subscale, which was tested among local public stakeholders, specifically Portuguese municipalities. Exploratory and confirmatory factor analyses were performed and three factors supported quality measurement regarding the tourism product: (1) services; (2) resources and attractions; and (3) accessibilities and infrastructures. Results demonstrate there are theoretical and practical implications and the conclusions provide useful insights for future research.