Browsing by Author "Virgi, Inaara Begam"
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- What Can Affect Consumers Decision Making Process Regarding Gut Health Related Products?Publication . Virgi, Inaara Begam; Pacheco, NatáliaInterest and alternatives in the market catered towards gut-health and healthier lifestyle choices have been constantly on the rise. It could be argued that this was largely aggravated after the COVID-19 pandemic in which consumers became even more diligent with that they were choosing to purchase and consume. This internship reports aims to investigate what affects the consumers decision making process regarding gut health products. In order to achieve this, an interview with 12 participants took place in order to understand more of what variables made up their decision making process and what other factors were essential when choosing gut-related products. Through an analysis of primary and secondary data, it was possible to see that although there is a lot of knowledge already on the matter, there is still little offering directed towards the consumer. Based on these results, it was possible to develop a recommendation plan to Puratos to further learn and interact better with their consumer base in order to deliver more precise and convenient solutions. These solutions must also fit the current needs and demands of the audience whilst enhancing their understanding as well. The development of this plan and implementation of these strategies is then discussed and organized in the most efficient way possible.