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  • The power of visual rethoric in transforming LGBT+ perceptions
    Publication . Kulesh, Vitalii; Machado, Maria Joana de Oliveira Vilela da Silva
    This dissertation explores how visual rhetoric shapes public perception and challenges LGBTQ+ marginalisation by functioning as a tool of resistance, identity affirmation, and social transformation. In contexts where speech is censored or unsafe images become vital advocacy instruments. Drawing from semiotics, queer theory, rhetoric, and media studies, the research argues that visuals do not simply reflect social reality but actively construct it through symbolic power, emotional resonance, and ideological framing. Through historical and contemporary examples — from protest symbols to viral digital content — the study shows how visual activism generates solidarity, provokes empathy, and contests dominant narratives while exposing the instability and contested nature of visual meaning. Audience responses gathered through a qualitative survey demonstrate that interpretation, not representation alone, determines impact, shaped by platform logics and sociocultural context. LGBTQ+ viewers often experience activist imagery as validating and empowering, while non-LGBTQ+ reactions range from solidarity to resistance, highlighting the need for visual literacy and strategic framing. Ultimately, the dissertation positions visual culture as a central arena of political struggle, where inclusivity, accountability, and critical engagement are essential. Images do not merely accompany activism — they constitute it, offering a powerful language for justice, visibility, and cultural change in an increasingly algorithmic and polarised media landscape.
    2025-10Dissertação de mestrado Acesso aberto Ver mais