Percorrer por autor "Georges, Marine Oksana Alice"
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- The rise of artificial intelligence in skin care : unlocking product innovation in cosmetic dermatologyPublication . Georges, Marine Oksana Alice; Miranda, MargaridaIn the last decade, artificial intelligence (AI) has played a key role in driving significant scientific and commercial advancements in the field of skin cosmetics. AI is nowadays a powerful tool within the cosmetic product lifecycle – ranging from screening of new raw materials, to the prediction of their efficacy and safety profile. Furthermore, AI also provides a data-driven, objective recommendation to both practitioners and patients, thus enhancing the accuracy and personalization of treatments, this however should be carefully considered and interpreted. As the global Cosmetics Market size is valued at 270.68 billion of euros in 2022, and is projected to reach 432.25 billion of euros by 2030, there is an increasing demand for the development of new cosmetics that address consumer needs, as well as the development of suitable worflows that warrant product aquisition. In this context, this thesis will focus on: (i) The emerging role of AI in skin assessment and diagnostic, with a special focus on market-available AI devices for professionals, as well as for the public in general; (ii) Its application in providing patientspecific cosmetic product recommendations and finally, (iii) The main ethical and regulatory challenges associated with the integration of this technology in cosmetology. Throughout the work, particular emphasis is given to the evolving role of pharmacists, who are increasingly called upon to interpret AI-generated results and guide patients in the aquisition of cosmetic products. To integrate these concepts into a real-case study, L’Oréal’s AI-powered tools will be described. These include ModiFace, SkinConsult AI and Perso. Their main features will be detailed to illustrate the already real and practical application of AI, as a powerfull tool in skincare personalization, but also as an enhancing promotor of consumer experience. The integration of AI in the cosmetic industry marks a major step forward in skin care personalization, while improving process efficiency.