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- An Optimal Digital Marketing Strategy for Integrated Early and Modern EFL-Methodologies in Official Exam Preparation Language School Start-upPublication . Bekett, Stiven; Bicho, MartaNowadays, almost all industries, educational institutions, and businesses require an official proof or certification of proficiency in English from certain credible entities such as Cambridge, ETS, and Official School of Languages; nonetheless, there are only a few language schools that offer a quality exam preparation and the majority of academies offer no methodology or an expert in language assessment and its components, thus, very often candidates struggle to go to the examination fully prepared or have to switch to another language academy starting the course from scratch losing fiscal investments and valuable time. This paper aims to discover by conducting a survey of candidates (learners) who failed to find their course and who plan to find a course to outline which elements of early and modern EFL methodologies can best contribute to English learners’ exam preparation to strategize the most optimal marketing communication for a new academy in the digital era through marketing mix and find a value proposition and impact that a new start-up language academy can bring via exploring lean canvas created by Ash Maurya. Results showed the optimal segments for a new start-up project and their needs in online exam preparation, their readiness for online and blended learning vs face-to-face traditional classes and what the course should include when learning online as well as autodidactic language acquisition and how language academies can eliminate negative washback in language acquisition and boost learner’s level of English.