ISLA - Artigo em Revista nacional
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Browsing ISLA - Artigo em Revista nacional by Author "Carvalho, Rui"
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- A importância do turismo cultural e criativo na imagem de um destino turísticoPublication . Carvalho, RuiA criatividade e a influência cada vez maior da cultura no campo do turismo concorreram para o surgimento de um novo paradigma ao nível da oferta dos destinos, com implicações na sua imagem e marca. Eventos culturais e criativos constituem desta forma ferramentas estratégicas na gestão dos territórios ajudando a delinear a oferta turística dos destinos. Foi nosso objetivo caracterizar os contributos criativos que os eventos incorporam em termos de reabilitação urbana, diferenciação da oferta turística, o uso de recursos intangíveis na preservação da cultura local e o seu contributo para a formação de uma imagem e marca do destino turístico mais dinâmicas. Foram analisados dois estudos de caso considerados importantes para a pesquisa em questão, a Festa dos Tabuleiros em Tomar e o Festival MED em Loulé. Verificámos que os eventos correspondem a estratégias de desenvolvimento cultural, social e económico dos destinos melhorando a imagem turística dos territórios. O incremento criativo que os eventos originam, proporciona o desenvolvimento e crescimento de fluxos turísticos contribuindo para o sucesso das economias locais e regionais. Estes devem ser enquadrados nas estratégias territoriais.
- Living the Creative Life: Evidence from “lifestyle entrepreneurs” engage in creative tourismPublication . Carvalho, RuiThe creative consumption of tourism has directed tourism agents towards cultural products, services, and experiences contributing to the lifestyle and identity expression of both consumers and producers as co-creators. Traditional cultural mediators have changed cultural and creative capital ac quisition, representing diverse social agencies and originating di erent forms of mediation marked by new technologies, and new virtual networks playing a relevant part in creative tourism contexts. New cultural mediators correspond to entrepreneurs whose lifestyle is prioritized by the privilege of pursuing non-material gains and pleasant activities instead of professional goals. Few studies have tried to know who these people are, what motivates them to be involved in the creative experiences they o er, and what they learn from the co-creation processes. The purpose of this paper is to contribute to lling in these gaps in creative tourism studies. Hence the authors applied qualitative and quantitative techni ques to analyze the life trajectories of lifestyle entrepreneurs engaged in creative tourism experiences. Findings show that creatives are not always connected to creative jobs, their motives for engaging in such experiences are seen as an economic supplement and the exchange of learning and personal skills are present in such experiences. These considerations contribute to better design creative experiences.
- UNDERSTANDING THE CREATIVE TOURISM EXPERIENCE IN CULTURAL AND CREATIVE EVENTS/FESTIVALSPublication . Carvalho, RuiThe specialised consumption of creative tourism experiences and their presence in cultural and creative events and festivals, constitute examples of reflexive tourism consumption. Following the line of research about the specialised consumption of creative tourism experiences and events, this research aims to describe and account for examples where cultural and creative events/festivals represent opportunities for participatory experiences like workshops. The author developed a systematic review using SCOPUS database, to account for creative tourism experiences present at cultural and creative events/festivals. Thirteen documents from 2003 to 2019, were chosen and analysed as they represent the confrontation between cultural and creative events/festivals and creative tourism experiences principles. Findings show that authors don´t always refer directly to creative tourism experiences in the events and festival case studies analysed. Results were organized under two perspectives the in creative tourism literature such "event/festival centred approach" discussed in as the creative city, creative spectacles and cultural and creative capital co-creation. Nonetheless, important creative contributions for the development of creative capital present at cultural and creative events and festivals are highlighted. The recent establishment of creative tourism as a research area and the small number of papers found constitute limitations to the study.