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Publication
Living the Creative Life: Evidence from “lifestyle entrepreneurs” engage in creative tourism
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Authors
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Abstract(s)
The creative consumption of tourism has directed tourism agents towards cultural products,
services, and experiences contributing to the lifestyle and identity expression of both consumers and
producers as co-creators. Traditional cultural mediators have changed cultural and creative capital ac quisition, representing diverse social agencies and originating di erent forms of mediation marked by
new technologies, and new virtual networks playing a relevant part in creative tourism contexts. New
cultural mediators correspond to entrepreneurs whose lifestyle is prioritized by the privilege of pursuing
non-material gains and pleasant activities instead of professional goals. Few studies have tried to know
who these people are, what motivates them to be involved in the creative experiences they o er, and
what they learn from the co-creation processes. The purpose of this paper is to contribute to lling in
these gaps in creative tourism studies. Hence the authors applied qualitative and quantitative techni ques to analyze the life trajectories of lifestyle entrepreneurs engaged in creative tourism experiences.
Findings show that creatives are not always connected to creative jobs, their motives for engaging in
such experiences are seen as an economic supplement and the exchange of learning and personal skills
are present in such experiences. These considerations contribute to better design creative experiences.
Description
Keywords
Creative tourism creative experiences lifestyle entrepreneurs cultural mediators creative consumption