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Publication
Góis: bases para um plano estratégico de desenvolvimento do turismo
| Name: | Description: | Size: | Format: | |
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| 21.94 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Na área da Gestão Estratégica de Destinos Turísticos o planeamento estratégico assume
primordial importância, consubstanciando-se num dos instrumentos fundamentais para a
definição e implementação de uma política integrada de competitividade e sustentabilidade para o turismo.
Sendo um concelho do interior do país, de cariz marcadamente rural, Góis enfrenta hoje
graves problemas de desertificação e de desenvolvimento. Constituindo o turismo uma
actividade transversal, capaz de gerar impactes socioeconómicos, demográficos, físicos, ambientais e culturais importantes, recaem sobre a actividade turística elevadas expectativas quanto aos seus contributos relevantes enquanto motor de desenvolvimento rural para a revitalização económica e a preservação do património natural e cultural, afirmando-se o turismo como um dos sectores estratégicos para a inovação e competitividade do concelho.
Nesse sentido, este trabalho pretende ser um contributo para o planeamento estratégico do
desenvolvimento do turismo no concelho de Góis, que estabelece o conceito e a visão
turística para o território e define orientações nos domínios considerados estruturantes.
Devidamente enquadrado pela análise da relevância do planeamento estratégico em turismo e da influência do turismo como alavanca para o desenvolvimento do mundo rural, a par de uma reflexão sobre os desafios que se colocam na implementação de um modelo de desenvolvimento turístico sustentável, bem como pela avaliação da importância do turismo na economia mundial e nacional, elabora-se o levantamento, diagnóstico e análise aprofundados do sistema turístico do concelho e da região, que inclui a avaliação das potencialidades dos recursos para o desenvolvimento de produtos turísticos, que irão determinar o futuro da actividade turística no concelho.Com base no diagnóstico e análise realizados são definidos os conceitos, visão e objectivos, a partir dos quais é definida a estratégia e os respectivos eixos de intervenção, que permitirão a qualificação, diferenciação e inovação da oferta turística, promovendo o posicionamento competitivo do destino turístico Góis, num quadro de desenvolvimento sustentável.
Within the domain of strategic management of tourism destinations, strategic planning is of utmost importance, giving shape to a fundamental tool for the definition and the implementation of a competitive and sustainable integrated policy for tourism. As an inland district, with a markedly rural nature, Góis faces these days serious desertification and development difficulties. Tourism being an activity with a crosswise dimension, capable of generating socio-economical, demographic, environmental and cultural impacts, high expectations fall on tourism activity, regarding its relevant contribution as a rural development agent for economical revival and natural and cultural heritage preservation, therefore tourism stands, among others, as a strategic sector for the district’s innovation and competitiveness. In this sense, this work pretends to be a contribution for the strategic planning of Góis’ district tourism development, it establishes the territory’s tourism concept and vision and it defines orientations for areas considered as fundamental. Duly framed by the relevance analysis of strategic planning for tourism and tourism influence as a lever for rural development, along with the challenges that occur with the implementation of a model for sustainable tourism development, as well as the reflection on the importance of tourism in the world and the national economy, lies the elaboration of an in-depth data gathering, diagnosis and assessment of the district and the region’s tourist system, including the evaluation of the resource potentials for the development of tourism products, which will determine the future of the district’s tourism activity.
Within the domain of strategic management of tourism destinations, strategic planning is of utmost importance, giving shape to a fundamental tool for the definition and the implementation of a competitive and sustainable integrated policy for tourism. As an inland district, with a markedly rural nature, Góis faces these days serious desertification and development difficulties. Tourism being an activity with a crosswise dimension, capable of generating socio-economical, demographic, environmental and cultural impacts, high expectations fall on tourism activity, regarding its relevant contribution as a rural development agent for economical revival and natural and cultural heritage preservation, therefore tourism stands, among others, as a strategic sector for the district’s innovation and competitiveness. In this sense, this work pretends to be a contribution for the strategic planning of Góis’ district tourism development, it establishes the territory’s tourism concept and vision and it defines orientations for areas considered as fundamental. Duly framed by the relevance analysis of strategic planning for tourism and tourism influence as a lever for rural development, along with the challenges that occur with the implementation of a model for sustainable tourism development, as well as the reflection on the importance of tourism in the world and the national economy, lies the elaboration of an in-depth data gathering, diagnosis and assessment of the district and the region’s tourist system, including the evaluation of the resource potentials for the development of tourism products, which will determine the future of the district’s tourism activity.
Description
Keywords
Planeamento Estratégico Turismo Góis Strategic planning Tourism Góis
Citation
Publisher
Escola Superior de Hotelaria e Turismo do Estoril