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A comunicação externa da polícia nacional de Cabo Verde: o gabinete de comunicação e imagem
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| 3.13 MB | Adobe PDF |
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Abstract(s)
Numa sociedade em constante mudança, as instituições são confrontadas com desafios que exigem um maior esforço da capacidade comunicacional. Compreender a forma como a Polícia Nacional de Cabo Verde encara esta realidade, faz com que o presente estudo incida numa abordagem sobre a comunicação externa da força policial cabo-verdiana. O estudo em causa tem como finalidade analisar e compreender a comunicação externa da Polícia Nacional de Cabo Verde, por meio do Gabinete de Comunicação e Imagem, na promoção da imagem institucional. Visa igualmente apresentar propostas de melhorias comunicacionais, sem negligenciar a missão da polícia enquanto defensor da liberdade democrática. Além disso, pretende-se entender a forma como a Polícia Nacional de Cabo Verde encara a evolução exponencial das tecnologias de informação e comunicação (TIC), bem como o modo de utilização das mesmas, tendo em vista a comunicação externa, numa perspetiva longitudinal, como fonte de legitimidade organizacional.
Na prossecução deste desidrato, o estudo baseia-se na análise e revisão bibliográfica e documental, bem como na realização de entrevistas semiestruturadas aos profissionais da Polícia Nacional de Cabo Verde e da Polícia de Segurança Pública de Portugal. Privilegiamos personalidades com funções comunicacionais e de chefia, para melhor perceber as estratégias comunicacionais em vigor nas respetivas forças policiais. Desta metodologia pode-se constatar que a política comunicacional desenvolvida pela Polícia Nacional de Cabo Verde carece de melhorias significativas em diversos níveis.
In a society in constant change, institutions are faced with challenges that require a greater effort of communication skills. Understanding how the National Police of Cape Verde views this reality, makes this study focus on an external communication approach of the Cape Verdean police force. The study in question aims to analyse and understand the external communication of the National Police of Cape Verde, through the Communication and Image Office, in promoting the institutional image. It also aims to present proposals for communicational improvements, without neglecting the police's mission as a defender of democratic freedom. In addition, it is intended to understand how the National Police of Cape Verde views the exponential evolution of information and communication technologies (ICT), as well as how to use them, with a view to external communication, in a longitudinal perspective, as a source of organizational legitimacy. In pursuit of this dehydrate, the study is based on the analysis and bibliographic and documentary review, as well as on the performance of semi-structured interviews with professionals from the National Police of Cape Verde and the Public Security Police of Portugal. We privilege personalities with communication and leadership functions, to better understand the communication strategies in force in the respective police forces. From this methodology, the communication policy developed by the Cape Verde National Police needs significant improvements at several levels.
In a society in constant change, institutions are faced with challenges that require a greater effort of communication skills. Understanding how the National Police of Cape Verde views this reality, makes this study focus on an external communication approach of the Cape Verdean police force. The study in question aims to analyse and understand the external communication of the National Police of Cape Verde, through the Communication and Image Office, in promoting the institutional image. It also aims to present proposals for communicational improvements, without neglecting the police's mission as a defender of democratic freedom. In addition, it is intended to understand how the National Police of Cape Verde views the exponential evolution of information and communication technologies (ICT), as well as how to use them, with a view to external communication, in a longitudinal perspective, as a source of organizational legitimacy. In pursuit of this dehydrate, the study is based on the analysis and bibliographic and documentary review, as well as on the performance of semi-structured interviews with professionals from the National Police of Cape Verde and the Public Security Police of Portugal. We privilege personalities with communication and leadership functions, to better understand the communication strategies in force in the respective police forces. From this methodology, the communication policy developed by the Cape Verde National Police needs significant improvements at several levels.
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Keywords
Polícia Nacional de Cabo Verde Gabinete de Comunicação e Imagem Comunicação institucional Comunicação externa Mass media