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Abstract(s)
Sabemos que, no percurso da história, o ser humano
sentiu o desejo de marcar, assinalar ou celebrar eventos
importantes da sua vida. Tal desejo traduziu-se na criação
de experiências únicas e de momentos para vivenciar e
recordar. Atualmente, os eventos continuam a desempenhar
um papel central na cultura e a área do design de eventos
tem tido um relevo crescente na criação de experiências
com significados e momentos únicos, que proporcionam,
efetivamente, impactos positivos nos clientes e
participantes nos eventos projetados.
Este projeto de investigação visa compreender o
papel do design gráfico na área dos eventos,
particularmente no contexto dos casamentos, e serve-se de
um estudo de caso, desenvolvido no âmbito de um estágio
na In Love Studio, que permite analisar o objeto de estudo
em contexto real, através de projetos nacionais e
internacionais. A abordagem metodológica inclui revisão de
literatura, comparação de casos e entrevistas com clientes
de projetos.
We know that, throughout history, human beings have felt the desire to mark or celebrate important events in their lives. This desire translated into the creation of unique experiences and moments to live and remember. Currently, events continue to play a central role in culture and the area of event design has been increasingly important in the creation of experiences with meanings and unique moments, which effectively provide positive impacts on customers and participants in projected events. This research project aims to understand the role of graphic design in the field of events, particularly in the context of weddings, and uses a case study, developed as part of an internship at In Love Studio, which allows analyzing the object of study in a real context, through national and international projects. The methodological approach includes literature review, comparison of cases and interviews with project clients.
We know that, throughout history, human beings have felt the desire to mark or celebrate important events in their lives. This desire translated into the creation of unique experiences and moments to live and remember. Currently, events continue to play a central role in culture and the area of event design has been increasingly important in the creation of experiences with meanings and unique moments, which effectively provide positive impacts on customers and participants in projected events. This research project aims to understand the role of graphic design in the field of events, particularly in the context of weddings, and uses a case study, developed as part of an internship at In Love Studio, which allows analyzing the object of study in a real context, through national and international projects. The methodological approach includes literature review, comparison of cases and interviews with project clients.
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Keywords
Design gráfico Identidade visual In Love Studio Eventos Casamento