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Publication
Plano de negócios “Bartour”
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| 1.42 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Este trabalho de projeto contempla a criação, implementação e análise económico-financeira de
uma empresa de circuitos turísticos relacionados com o lazer noturno da cidade de Lisboa. Esta
empresa pretende enriquecer a oferta turística da cidade, através da inovação e evolução das
atividades propostas, com o objetivo de oferecer aos turistas de Lisboa a possibilidade de
conhecer a sua animação noturna, bem como a cultura e os espaços a ela associados.
Trata-se de um projeto que se diferencia pelo seu serviço inovador, personalizado, descontraído,
e também por se inserir numa zona com grande interesse turístico e com uma excelente oferta de
animação noturna, valorizando a experiência dos futuros clientes, bem como o potencial da
empresa. O conceito de negócio nasceu, em grande parte, com o intuito de dar resposta ao
interesse dos turistas relativamente a este tipo de serviço e pretende também potencializar a
oferta turística da cidade de Lisboa.
Para implementar este plano de negócios, o investimento inicial necessário será de 68 065
euros, financiado maioritariamente por capitais próprios e por um empréstimo bancário. De
acordo com os pressupostos e as previsões efetuadas, no primeiro ano de atividade espera-se
obter um Volume de Negócios de 338 004 euros e em termos económicos e financeiros é
garantida a viabilidade do projeto, ao apresentar Valor Atual Líquido (VAL) de 114 386 euros,
uma Taxa Interna de Rentabilidade (TIR) de 92,41% e um Payback de 2 anos.
The idea of this project is the conception, implementation and an economic and financial evaluation of a tour company related to the nightlife of the city of Lisbon. This company intends to improve the tourist supply of the city, through the innovation and development of the proposed activities, with the intention of offering, to tourists of Lisbon, the possibility of getting to know the city’s nightlife, as well as the culture and places related to it. This project is distinguished by its innovative, personalized and relaxed service, and also for being part of an area with great tourist interest and with an excellent offer of nightlife, valuing the experience of future clients, as well as the potential of the company. The business concept was born manly to respond to the interest of tourists in relation to this type of product and also intends to enhance the tourist offer of the city of Lisbon. To implement this business plan, the initial investment required will be 68 065 euros, financed mainly by equity finance and a bank loan. According to the assumptions and forecasts made, in the first year of activity it is expected to obtain a turnover of 338 004 euros and according to the economic and financial criteria, the viability of the project is guaranteed, by presenting a Net Present Value (NPV) of 114 386 euros an Internal Rate of Return (IRR) of 92.41% and a Payback Period of 2 years.
The idea of this project is the conception, implementation and an economic and financial evaluation of a tour company related to the nightlife of the city of Lisbon. This company intends to improve the tourist supply of the city, through the innovation and development of the proposed activities, with the intention of offering, to tourists of Lisbon, the possibility of getting to know the city’s nightlife, as well as the culture and places related to it. This project is distinguished by its innovative, personalized and relaxed service, and also for being part of an area with great tourist interest and with an excellent offer of nightlife, valuing the experience of future clients, as well as the potential of the company. The business concept was born manly to respond to the interest of tourists in relation to this type of product and also intends to enhance the tourist offer of the city of Lisbon. To implement this business plan, the initial investment required will be 68 065 euros, financed mainly by equity finance and a bank loan. According to the assumptions and forecasts made, in the first year of activity it is expected to obtain a turnover of 338 004 euros and according to the economic and financial criteria, the viability of the project is guaranteed, by presenting a Net Present Value (NPV) of 114 386 euros an Internal Rate of Return (IRR) of 92.41% and a Payback Period of 2 years.
Description
Keywords
Empreendedorismo Circuitos turísticos Plano de negócios Animação noturna Lisboa Entrepreneurship Business plan Nightlife Tourism circuits Lisbon
Citation
Publisher
Escola Superior de Hotelaria e Turismo do Estoril