Loading...
Publication
Plano de comunicação integrada de marketing: caso de estudo (Astrolábio)
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 921.43 KB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
O presente relatório decorre do estágio curricular realizado durante o Mestrado de Direção Comercial e Marketing de ISAG - Instituto Superior de Administração e Gestão. O estágio foi conduzido na sede da Astrolábio, fundada a 11 de setembro de 2011 no Porto e está sedeada, desde o ano de 2015, no centro empresarial da Lionesa em Leça do Balio, que se destaca pela prestação de serviços de qualidade e excelência na organização de eventos particulares e corporativos.
Este relatório de estágio tem como finalidade apresentar plano de comunicação integrada de marketing: caso de estudo (Astrolábio), abrangendo todas as etapas do processo.
Este relatório de estágio é dividido em várias partes. A primeira secção oferece o enquadramento técnico e científico, abrangendo os conceitos que embraçam a escolha do tema baseado em referências científicas específicas, como livros e artigos científicos. A segunda secção análise e avaliação da empresa e da problemática. A terceira secção descreve a metodologia, as atividades desenvolvidas e contributos para a organização, e, por fim, a reflexão e autoavaliação do trabalho e limitações identificadas durante a implementação do projeto, bem como as recomendações para trabalhos futuros.
This report stems from the internship conducted during the Master's program in Commercial Management and Marketing at ISAG - Superior Institute of Administration and Management. The internship took place at the headquarters of Astrolábio, founded on September 11, 2011, in Porto and has been headquartered at the Lionesa Business Center in Leça do Balio since 2015. Astrolábio is known for delivering high-quality services and excellence in organizing both private and corporate events. The purpose of this report is to present an integrated marketing communication plan, a case study focused on Astrolábio, covering all stages of the process. This article is divided into several sections. The first section provides the technical and scientific background, encompassing the concepts that underlie the choice of the topic based on specific scientific references, such as books and scientific articles. The second section involves the analysis and evaluation of the company and the issues at hand. The third section describes the methodology, activities carried out, and contributions to the organization. Finally, the conclusion addresses the constraints and limitations identified during the project's implementation, along with recommendations for future work.
This report stems from the internship conducted during the Master's program in Commercial Management and Marketing at ISAG - Superior Institute of Administration and Management. The internship took place at the headquarters of Astrolábio, founded on September 11, 2011, in Porto and has been headquartered at the Lionesa Business Center in Leça do Balio since 2015. Astrolábio is known for delivering high-quality services and excellence in organizing both private and corporate events. The purpose of this report is to present an integrated marketing communication plan, a case study focused on Astrolábio, covering all stages of the process. This article is divided into several sections. The first section provides the technical and scientific background, encompassing the concepts that underlie the choice of the topic based on specific scientific references, such as books and scientific articles. The second section involves the analysis and evaluation of the company and the issues at hand. The third section describes the methodology, activities carried out, and contributions to the organization. Finally, the conclusion addresses the constraints and limitations identified during the project's implementation, along with recommendations for future work.
Description
Keywords
Comunicação integrada de marketing Plano de comunicação integrada de marketing Estratégias de marketing