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LA RESPONSABILIDAD SOCIAL EMPRESARIAL EN LAS MIPYMES DE MÉXICO ¿Cómo introducir la Responsabilidad Social en las MIPYMES?
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El presente trabajo pretende impulsar la implementación de prácticas de responsabilidad social en la empresas mexicanas en específico las que se encuentran dentro de las unidades económicas que las clasifican como MIPYMES, ya que al realizar este tipo de prácticas las empresas no sólo se benefician así mismas sino también a la sociedad mexicana debido a su participación representativa en el PIB y el alto porcentaje de empleo que brindan al país.
Convertirse en una Empresa Socialmente Responsable requiere de tiempo y un equipo designado dentro de la empresa para la correcta ejecución de la metodología.La metodología desarrollada en este estudio propone implementar en las MIPYMES la adopción de la RS basado en los cinco pasos de la maestra Gwenaëlle Gérard que tienen como base también el método PHVA de la FOMIN, utilizando el autodiagnóstico gratuito de la ADEC. Posteriormente, dentro del mismo estudio se implementa la metodología propuesta en un MIPYME mexicana llamada Recrea Sport ISD.
This paper aims to promote the implementation of social responsibility practices in Mexican companies, specifically those found in the economic units that are classified as MSMEs, since executing such practices the companies not only benefit themselves but the mexican society, as a result of their representative share o the GDP and high percentage of employmentthey offer to the country. Become a Corporate Socially Responsible requires time and a designated team within the company for the proper execution of the methodology. The methodology developed in this study proposes to implement in MSMEs the adoption of social responsible practices based on the five steps of Master Gwenaëlle Gérard which are founded on the PDCA method of MIF, using the free online self-diagnosis of ADEC. Subsequently, in the investigation the proposed methodology is implemented on a Mexican MSMEs called Recrea Sport ISD
This paper aims to promote the implementation of social responsibility practices in Mexican companies, specifically those found in the economic units that are classified as MSMEs, since executing such practices the companies not only benefit themselves but the mexican society, as a result of their representative share o the GDP and high percentage of employmentthey offer to the country. Become a Corporate Socially Responsible requires time and a designated team within the company for the proper execution of the methodology. The methodology developed in this study proposes to implement in MSMEs the adoption of social responsible practices based on the five steps of Master Gwenaëlle Gérard which are founded on the PDCA method of MIF, using the free online self-diagnosis of ADEC. Subsequently, in the investigation the proposed methodology is implemented on a Mexican MSMEs called Recrea Sport ISD
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Responsabilidad Social Empresa Socialmente Responsable Micro Pequeñas y Medianas Empresas Implementación Beneficios Social Responsibility Socially Responsible Company Small and Medium Enterprises Implementation Benefits