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Publication
Viabilidade de construção de um alojamento local na Ericeira
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Authors
Abstract(s)
O presente projeto implicou o desenvolvimento do Plano de Negócios que permitiu
avaliar a viabilidade de construção de um alojamento local na Ericeira, área de forte
crescimento do turismo. Esta análise considera a construção de raiz deste projeto,
denominado In-Between, que é constituído por nove vilas espaçadas entre si, na periferia
da Ericeira, inserido na natureza rodeado por mar. Caracteriza-se por conceber aos seus
hóspedes uma estadia tranquila e despreocupada, onde cada um pode usufruir do seu
tempo em áreas privativas. Assim sendo, surge como um alojamento que vai ao encontro
das necessidades ainda não satisfeitas por parte dos atuais concorrentes.
Este surge do estudo quantitativo e qualitativo da região e dos seus turistas de modo a
concluir qual o modelo de negócio ainda por desenvolver nesta região, a fim de explorar
esta região de forma sustentável, em termos ambientais e sociais.
Num projeto conservador a cinco anos, da perspetiva do pós-financiamento, com um
investimento inicial de 1 183 437 euros, financiado por 40% capital próprio e 60%
empréstimo bancário, o volume de vendas ultrapassará 1 200 000 euros através da venda
de quartos e dos pacotes que este disponibiliza. O desenvolvimento do Alojamento Local
In-Between apresenta um Valor Atual Líquido (VAL) de 1844 749 euros, com uma Taxa
Interna de Rentabilidade (TIR) de 38% e um Payback Period (PP) de 4,23 anos, o que se
traduz num projeto viável financeiramente.
This project consists on the creation of a Business Plan to conclude the viability of development of a local accommodation in Ericeira, an area with significant tourism growth. This analysis considers the construction of a local accommodation called In Between, which consists of nine villages spaced apart, on the outskirts of Ericeira, inserted in nature surrounded by the sea. It is characterized by providing its guests with a peaceful and carefree stay, where everyone can enjoy their time in private areas. Therefore, it appears as an accommodation that meets the needs that current competitors can’t. This project arises from the quantitative and qualitative study of the region and its tourists to conclude which business model has yet to be developed in this region, in order to explore this region in an environmental and social sustainable way, In a conservative five years project, from a post-financing perspective, with an initial investment of 1 183 437 euros, financed 40% equity and 60% bank loan, the sales volume will exceed 1 200 000 euros through the sale of rooms and its merchandising products. The development of In-Between has a Net Present Value (NPV) of 1,844,749 euros, with an Internal Rate of Return (IRR) of 38% and a Payback Period (PP) of 4.23 years.
This project consists on the creation of a Business Plan to conclude the viability of development of a local accommodation in Ericeira, an area with significant tourism growth. This analysis considers the construction of a local accommodation called In Between, which consists of nine villages spaced apart, on the outskirts of Ericeira, inserted in nature surrounded by the sea. It is characterized by providing its guests with a peaceful and carefree stay, where everyone can enjoy their time in private areas. Therefore, it appears as an accommodation that meets the needs that current competitors can’t. This project arises from the quantitative and qualitative study of the region and its tourists to conclude which business model has yet to be developed in this region, in order to explore this region in an environmental and social sustainable way, In a conservative five years project, from a post-financing perspective, with an initial investment of 1 183 437 euros, financed 40% equity and 60% bank loan, the sales volume will exceed 1 200 000 euros through the sale of rooms and its merchandising products. The development of In-Between has a Net Present Value (NPV) of 1,844,749 euros, with an Internal Rate of Return (IRR) of 38% and a Payback Period (PP) of 4.23 years.
Description
Keywords
Alojamento local Ericeira Plano de negócios Turismo Empreendedorismo Local accommodation Business plan Tourism Entrepreneurship