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Publication
Projeto “Habitus” – Proposta de Desenvolvimento de um TER
| Name: | Description: | Size: | Format: | |
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| 3.71 MB | Adobe PDF |
Advisor(s)
Abstract(s)
O Turismo em Espaço Rural tem criado uma mudança económica e social nas zonas
rurais. O desenvolvimento e a promoção gerados por esta atividade, tem vindo a resultar
num crescimento significativo em novas potencialidades, nomeadamente, o aumento das
receitas, o desenvolvimento agrícola, a identidade do território e o envolvimento do
turista com a natureza (Ivona, 2021).
O plano de negócios que se apresenta diz respeito à criação e exploração de uma unidade
de Turismo em Espaço Rural (TER), mais precisamente Casas de Campo – “Habitus”,
com localização na aldeia da Cumeada, região do Alqueva, Distrito de Évora. Tem como
principal objetivo projetar a viabilidade económico-financeira do projeto através de uma
metodologia adequada, disponibilizada pelo Instituto de Apoio às Pequenas e Médias
Empresas e à Inovação (IAPMEI). O projeto “Habitus” irá disponibilizar quatro casas de
campo sofisticadas e modernas, bem como um restaurante aberto ao público que oferecerá
experiências gastronómicas alentejanas requintadas num ambiente típico e acolhedor.
Este estabelecimento turístico visa a proporcionar serviços de qualidade e conforto aos
seus hóspedes, enquanto desfrutam do sossego, natureza e paz.
O investimento total rondará os 578.000€ e apresenta um Valor Atual Líquido (VAL) de
920.596€, uma Taxa Interna de Rentabilidade (TIR) de 33,73% e um período de Payback
de quatro anos, garantindo assim a viabilidade económico-financeira do projeto.
Rural Tourism has created an economic and social change in rural areas. The development and promotion generated by this activity, has been resulting in a significant growth in new potentialities, namely, the increase in revenue, the agricultural development, the identity of the territory and the involvement of the tourist with nature (Ivona, 2021). The business plan presented concerns the creation and operation of a rural tourism unit, more precisely, country houses – “Habitus” located in the village of Cumeada, Alqueva region, district of Évora. Its main goal is to prove the economic and financial viability of the project through an appropriate methodology made available by IAPMEI. The “Habitus” project will provide four sophisticated and modern country houses and a restaurant open to the public that will offer exquisite Alentejo gastronomic experiences in a typical and welcoming environment. This tourist establishment aims to provide quality services and comfort to its guests while enjoying quiet, nature, and peace. The total investment will be around 578,000 euros and has an NPV of 920,596 euros, an IRR of 33.73%, and a payback period of four years, thus ensuring the economic and financial viability of the project.
Rural Tourism has created an economic and social change in rural areas. The development and promotion generated by this activity, has been resulting in a significant growth in new potentialities, namely, the increase in revenue, the agricultural development, the identity of the territory and the involvement of the tourist with nature (Ivona, 2021). The business plan presented concerns the creation and operation of a rural tourism unit, more precisely, country houses – “Habitus” located in the village of Cumeada, Alqueva region, district of Évora. Its main goal is to prove the economic and financial viability of the project through an appropriate methodology made available by IAPMEI. The “Habitus” project will provide four sophisticated and modern country houses and a restaurant open to the public that will offer exquisite Alentejo gastronomic experiences in a typical and welcoming environment. This tourist establishment aims to provide quality services and comfort to its guests while enjoying quiet, nature, and peace. The total investment will be around 578,000 euros and has an NPV of 920,596 euros, an IRR of 33.73%, and a payback period of four years, thus ensuring the economic and financial viability of the project.
Description
Keywords
Plano de Negócios Turismo em Espaço Rural Casas de Campo Natureza Alqueva Business Plan Rural Tourism Country Houses Nature