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The relevance of shopper marketing touchpoints: an empirical study on wine choice in restaurants

2019Journal article Open access
http://hdl.handle.net/10400.26/37663
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http://hdl.handle.net/10400.26/37663

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Silveira, P. D. (2019). The Relevance of Shopper Marketing Touchpoints: An Empirical Study on Wine Choice in Restaurants. International Journal of Economics & Business Administration, 7(1), 35-48

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10.35808/ijeba/194

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IPS - ESCE – DML - Artigos científicos

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