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COVID-19 and the Retail sector: A case study in Portugal
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| 1.01 MB | Adobe PDF |
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Abstract(s)
The pandemic affected the retail industry and so a new rapid and effective response was required. This
article aims to discuss the impacts and measures adopted by companies under the influence of COVID 19 in retail, especially in the light of economic, social, and health perspectives. To do so, we carried out
a systematic literature review where the state-of-the-art is discussed and a holistic perspective of the
phenomenon is given. To corroborate the results, we conducted empirical research through a qualitative
and exploratory case study of a logistics operator to better describe the effects of the pandemic on daily
work. Finally, a paper with a multi-method approach was carried to understand and describe the effects
of COVID-19 on the retail sector as well as propose measures to mitigate the impacts of the disease
through a digital transformation strategy. The combined results revealed that, in the face of unexpected
demand for some goods, there was the implementation of protection and hygiene measures in stores for
employees and customers as well as an adjustment of distribution channels. The physical distance has
exacerbated the digital transformation phenomenon in the retail industry by introducing technological
innovations. The Digital Age has proven to be a crucial ally for retailers in this fight against the
pandemic, however, there are still some factors to take into account in this transformation. This paper
aims to arm retailers for future scenarios and highlights the adherence to a digital strategy as it will be a
decisive factor for business survival.
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Keywords
COVID-19 Retail Digital Transformation Case Study Multi-method