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Publication
Honey Honey: plano de negócio & branding da marca de mel de abelha produzido no Brasil
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 49.25 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Este projeto surge com o propósito de apresentar ao mercado
brasileiro uma marca de mel de abelha criada com base em
um plano de negócios que utiliza gestão do design, business
design e estratégias de branding como ferramentas principais
para elevar a percepção de valor de seu produto final. Através
de estudos e análises qualitativas, foi desenvolvido a marca
HONEY HONEY, com identidade visual distinta, autêntica
estratégia de comunicação e forte apelo à qualidade,
conscientização e responsabilidade social, sobretudo com o
objetivo de promover a relevância das abelhas para o
ecossistema do planeta. O projeto visa contribuir para a
compreensão do papel de estratégias de design management
e branding na criação de uma marca de sucesso que
transforma um produto de matéria-prima simples e barata em
um produto premium, atrativo e de valor.
This project aims to introduce a premium honey brand to the Brazilian food industry and market created through a business plan that uses design management, business design, and branding strategies as key tools to enhance the perceived value of the final product. Through many studies and qualitative analysis, the HONEY HONEY brand was developed, with a distinct visual identity, authentic communication strategy, and strong appeal to quality, awareness, and social responsibility, particularly with the goal of promoting the relevance of bees to the planet's ecosystem. The project aims to contribute to understanding the role of design management and branding strategies in creating a successful brand that transforms a simple and cheap raw material into a premium, attractive, and valuable product.
This project aims to introduce a premium honey brand to the Brazilian food industry and market created through a business plan that uses design management, business design, and branding strategies as key tools to enhance the perceived value of the final product. Through many studies and qualitative analysis, the HONEY HONEY brand was developed, with a distinct visual identity, authentic communication strategy, and strong appeal to quality, awareness, and social responsibility, particularly with the goal of promoting the relevance of bees to the planet's ecosystem. The project aims to contribute to understanding the role of design management and branding strategies in creating a successful brand that transforms a simple and cheap raw material into a premium, attractive, and valuable product.
Description
Keywords
Branding Business Design Modelo de negócios Identidade visual Apicultura Sustentabilidade