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Publication
A modelização e o papel do design na inovação e liderança de organizações distribuídas e multiculturais
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 3.12 MB | Adobe PDF |
Advisor(s)
Abstract(s)
No actual contexto criativo e tecnológico é imperativo
analisar e mapear a complexidade destas
organizações cada vez mais distribuídas e globais. As
divergências culturais e a gestão de pessoas,
processos e tarefas têm um impacto nas decisões e
performance das equipas de design. Este estudo
centra-se numa análise da literatura das últimas
décadas sobre os modelos culturais, as formas de
liderança, de comunicação, de gestão criativa e de
design. Os processos de inovação, os paradigmas de
comunicação multimodal, o uso da tecnologia, a
abolição do espaço físico e temporal são também
objeto de grande foco neste estudo. O modelo de
gestão de design e inovação a ser apresentado
pretende servir de alavanca para a operacionalização
de uma estrutura multidimensional, bem como de
suporte académico para futuros estudos e
desenvolvimentos sobre o tema.
In the current creative and technological context, it is imperative to analyze and map the complexity of these increasingly distributed and global organizations. Cultural differences and the management of people, processes and tasks have an impact on the decisions and performance of design teams. This study focuses on an analysis of the literature of the last decades on cultural models, forms of leadership, communication, creative and design management. Innovation processes, multimodal communication paradigms, the use of technology, the abolition of physical and temporal spaces are also objects of great focus in this study. The design and innovation management model to be presented intends to serve as a lever for an operationalization of a multidimensional structure, as well as an academic support for future studies and developments on the subject.
In the current creative and technological context, it is imperative to analyze and map the complexity of these increasingly distributed and global organizations. Cultural differences and the management of people, processes and tasks have an impact on the decisions and performance of design teams. This study focuses on an analysis of the literature of the last decades on cultural models, forms of leadership, communication, creative and design management. Innovation processes, multimodal communication paradigms, the use of technology, the abolition of physical and temporal spaces are also objects of great focus in this study. The design and innovation management model to be presented intends to serve as a lever for an operationalization of a multidimensional structure, as well as an academic support for future studies and developments on the subject.
Description
Keywords
Equipas distribuídas Multiculturalismo Liderança Inovação Gestão de design