Loading...
Publication
Product placement em reality shows: relatório de estágio realizado na Endemol Shine Group
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 56.45 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
O presente relatório tem como objetivo descrever as atividades
desenvolvidas no decurso do estágio realizado na Endemol Shine Group,
no âmbito do Mestrado em Comunicação Audiovisual do IADE -
Faculdade de Design, Tecnologia e Comunicação da Universidade
Europeia, decorrido entre setembro de 2020 e janeiro de 2021, com a
duração de 680 horas. Este documento está organizado por capítulos: a
primeira parte inclui enquadramento e revisão de literatura sobre Product
Placement e a segunda parte descreve os quatro desafios principais
desenvolvidos ao longo do período de estágio.
This report aims to describe the activities developed during the internship held at Endemol Shine Group, under the Master's Degree in Audiovisual Communication at IADE - Faculty of Design, Technology and Communication of the European University, between September 2020 and January 2021, lasting 680 hours. This document is organized by chapters: the first part includes a framework and a literature review on Product Placement and the second part describes the four main challenges developed over the internship period.
This report aims to describe the activities developed during the internship held at Endemol Shine Group, under the Master's Degree in Audiovisual Communication at IADE - Faculty of Design, Technology and Communication of the European University, between September 2020 and January 2021, lasting 680 hours. This document is organized by chapters: the first part includes a framework and a literature review on Product Placement and the second part describes the four main challenges developed over the internship period.
Description
Keywords
Product placement Estágio curricular