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Unveiling Madeira’s destination image and representations through Virtual Museum of Tourism (MUVITUR)®

2020-05Journal article Open access
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dc.contributor.authorAurindo, Maria José
dc.contributor.authorMachado, Conceição
dc.date.accessioned2020-08-31T11:01:51Z
dc.date.available2020-08-31T11:01:51Z
dc.date.issued2020-05
dc.description.abstractThis article intends to demonstrate the importance of the existence of an aggregating platform for digital content, as is the case of MUVITUR – Virtual Museum of Tourism, for the research in tourism and also to assess its potential. Aiming to track the history of Madeira’s destination image, this paper also searches to contribute to the study of the ‘Atlantic Pearl’ distinctive features for promotional purposes throughout seventy years. For this purpose, the authors did an integrated search aiming to find and study the retrieved results of promotional visual materials edited during the twentieth century, focusing on Madeira Island, as an example of the potentialities of the Muvitur database. With this research, we can conclude that tourism marketing strategies seem to have succeeded to consolidate Madeira’s destination image focused on its distinctiveness. Digital objects gathered in such searchable thematic databases, with a diversity of content providers, can play a crucial role in the history of tourism and leisure, allowing us, at the same time, to know how Madeira represented the destination for promotional aims.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doihttps://doi.org/10.2478/ejthr-2020-0008pt_PT
dc.identifier.issn2182-4924
dc.identifier.urihttp://hdl.handle.net/10400.26/33240
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherCentre of Tourism Research, Development and Innovation (CITUR)pt_PT
dc.relation.publisherversionhttps://content.sciendo.com/view/journals/ejthr/10/1/article-p93.xmlpt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectMUVITURpt_PT
dc.subjectMadeira Islandpt_PT
dc.subjectHistory of Tourismpt_PT
dc.subjectTourism Promotionpt_PT
dc.subjectDestination Imagept_PT
dc.subjectRepresentationspt_PT
dc.subjectMuseumpt_PT
dc.subjectMuseupt_PT
dc.subjectIlha da Madeirapt_PT
dc.subjectHistória do Turismopt_PT
dc.subjectPromoção turísticapt_PT
dc.subjectImagem do destinopt_PT
dc.subjectRepresentaçõespt_PT
dc.titleUnveiling Madeira’s destination image and representations through Virtual Museum of Tourism (MUVITUR)®pt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage105pt_PT
oaire.citation.issue1pt_PT
oaire.citation.startPage93pt_PT
oaire.citation.titleEuropean Journal of Tourism, Hospitality and Recreation (EJTHR)pt_PT
oaire.citation.volume10pt_PT
person.familyNameGonçalo Gouveia Aurindo
person.givenNameMaria José
person.identifier.ciencia-id6E16-5263-F140
person.identifier.orcid0000-0003-4794-8950
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication5f322e77-da76-4434-8adc-c48e2b5520b3
relation.isAuthorOfPublication.latestForDiscovery5f322e77-da76-4434-8adc-c48e2b5520b3

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