Business Plan for wholesale and retail trade of watches

Santos, Paulo

http://hdl.handle.net/10400.26/47937

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Authors

Santos, Paulo

Advisor(s)

Borges, Ana Pinto

Abstract(s)

This work of project presents a business plan for a watch trading business, aiming to demonstrate its feasibility. The study uses an approach based on a literature review on the main methodologies of analysis and evaluation of investment projects and financial metrics. The research details the necessary stages for the evaluation of the investment, including the market analysis, marketing strategy, operational plan, financial projections and the consequent feasibility analysis, with the identification of risks and determination of performance indicators. Through the market analysis, growth opportunities were identified, indicating a favourable market for this enterprise. Furthermore, the marketing strategies developed aim to effectively reach the targeted market, maximizing the chances of success. In the financial evaluation, revenues and expenses were estimated, as well as the projected cash-flows for the first years of operation. Based on these projections and the application of the appropriate financial metrics, it was concluded that the project presents a solid economic viability. All return and payback metrics demonstrate attractiveness for the investor, verifying the profitable potential of the venture. The combination of an auspicious market analysis, innovative marketing strategies and favourable financial results support the positive recommendation for the project implementation and provide a solid foundation for strategic decision-making and future entrepreneurial actions. This study contributes to the understanding of the evaluation processes of investment projects and highlights the importance of financial metrics in the analysis of business feasibility. Furthermore, it offers valuable insights for entrepreneurs looking to undertake in the watch trading sector.