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Abstract(s)
Este relatório apresenta o estágio curricular que decorreu
entre 10 de outubro de 2022 e 17 de março de 2023, realizado
pelo estudante Tiago Mira, na The agência- Manicómio, com o
intuito de adquirir o grau de Mestre em Design e Cultura
Visual. A estrutura deste relatório é composta por cinco
capítulos; começa pela introdução onde se colocam as
questões de investigação, seguindo-se o capítulo que aborda
o enquadramento e o local de estágio, o projeto Manicómio e
a The agência. O capítulo seguinte é referente à revisão da
literatura que enquadra cientificamente as temáticas
abordadas nos projetos. O capítulo quatro, diz respeito à
apresentação dos Casos de Estudo e à reflexão sobre os
projetos realizados. Por fim, descrevem-se as Conclusões. A
função desempenhada na The agência foi a de designer, e nela
estiveram presentes as áreas do design relacionadas com o
design de marca e o design editorial, cujas temáticas se
assumiram como o núcleo e o fio condutor que atravessou
toda a componente teórica e prática do presente relatório.
This report presents the curricular internship that took place between October 10, 2022, and March 17, 2023, carried out by the student Tiago Mira at The agência - Manicómio, with the aim of obtaining the Master’s Degree in Design and Visual Culture. The structure of this report consists of five chapters, starting with an introduction where we present the research questions, followed by the chapter that seeks to address the context and local of the internship, the Manicómio project and The agência. The third chapter presents the literature review that scientifically frames the themes addressed in the projects. The following chapter concerns the presentation of case studies and the reflections and considerations about the projects carried out. Finally, the conclusions are described. The role performed at The agência was that of designer, encompassing areas of design related to brand design and editorial design, whose themes were assumed as the core and guiding thread that ran through the entire theoretical and practical component of this report.
This report presents the curricular internship that took place between October 10, 2022, and March 17, 2023, carried out by the student Tiago Mira at The agência - Manicómio, with the aim of obtaining the Master’s Degree in Design and Visual Culture. The structure of this report consists of five chapters, starting with an introduction where we present the research questions, followed by the chapter that seeks to address the context and local of the internship, the Manicómio project and The agência. The third chapter presents the literature review that scientifically frames the themes addressed in the projects. The following chapter concerns the presentation of case studies and the reflections and considerations about the projects carried out. Finally, the conclusions are described. The role performed at The agência was that of designer, encompassing areas of design related to brand design and editorial design, whose themes were assumed as the core and guiding thread that ran through the entire theoretical and practical component of this report.
Description
Keywords
Branding Editorial Tipografia Design de comunicação