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Empreendedorismo: suporte para lápis
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Abstract(s)
A finalidade desse projeto é simular o lançamento de um produto no mercado – segurança para lápis - que ajude os alunos a rentabilizar o seu tempo útil na sala de aula e tentar minimizar as distrações dentro da mesma.
Após a revisão de literatura relacionada com aspetos metodológicos de preparação do lançamento de um novo produto no mercado seguiu-se a conceção da ideia de produto e a sua validação junto de amostra de professores e pais dos alunos do pré-escolar e EB1 através da formulação da seguinte pergunta:
- Já sentiu necessidade de ter um suporte que ajude o seu filho/aluno a não deixar o lápis cair?
Analisadas as respostas, verificámos que a grande maioria já tinha sentido esta necessidade, porém mostraram alguma preocupação para com o produto temendo vir a ser uma nova distração caso as características do mesmo não fossem as mais adequadas. Com base na informação recolhida reformulou-se a ideia inicial do produto e avançou-se para o plano do negócio onde se incluiu a estratégia, as análises de mercado, investimento e financiamento e análises de rentabilidade.
The purpose of this project is to simulate the launch of a product on the market - pencil security - that helps students monetize their classroom time and try to minimize distractions within the classroom. After reviewing the literature related to methodological aspects of preparation of the launch of a new product in the market followed the conception of the idea of product and its validation with sample of teachers and parents of preschool and EB1 students through the formulation the following question: Have you ever felt the need to have a bracket that will help your child not to let the pencil fall? Analyzed the answers, we verified that the vast majority had felt this necessity, but they showed some concern for the product fearing to be a new distraction if the characteristics of the same were not the most adequate. Based on the information collected, the initial idea of the product was reformulated and the business plan was included, including strategy, market analysis, investment and financing, and profitability analysis.
The purpose of this project is to simulate the launch of a product on the market - pencil security - that helps students monetize their classroom time and try to minimize distractions within the classroom. After reviewing the literature related to methodological aspects of preparation of the launch of a new product in the market followed the conception of the idea of product and its validation with sample of teachers and parents of preschool and EB1 students through the formulation the following question: Have you ever felt the need to have a bracket that will help your child not to let the pencil fall? Analyzed the answers, we verified that the vast majority had felt this necessity, but they showed some concern for the product fearing to be a new distraction if the characteristics of the same were not the most adequate. Based on the information collected, the initial idea of the product was reformulated and the business plan was included, including strategy, market analysis, investment and financing, and profitability analysis.
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Keywords
Produtos inovadores Empreendedorismo Criação de riqueza Criação de valor