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Publication
Transformação digital na industria seguradora: estudo de caso da Camacho e Neto - Mediação de Seguros LDA.
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 5.53 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
A preocupação com a vida e com os bens pessoais existem há milhares de anos. O Homem
sempre procurou uma forma de lidar com o risco, sendo a sua principal preocupação, com
exceção às necessidades mais básicas, a segurança. É desta demanda pela segurança que
surge o seguro, pois o Homem, em sociedade, tenta sempre mitigar o risco das suas atividades.
Embora inicialmente mais focado no comércio e no transporte de mercadorias, rapidamente é
sentida a necessidade de cobrir outros ramos como o de vida, roubo ou incêndio. O seguro foi o
fator que permitiu o desenvolvimento da economia e da sociedade, tendo sido vital nas
revoluções industriais.
As inúmeras inovações que surgiram entre o fim do século XX e o início do século XXI, como a
internet, o microprocessador, o computador pessoal, o telemóvel, as redes móveis, o
smartphone, a cloud, música e televisão por streaming, entre tantas outras, vieram acelerar uma
transformação digital que se sente, nas gerações Y e Z, não só como completamente aceite, mas
também como imprescindível à vivência normal dos nossos dias. Neste contexto, também a
indústria seguradora sofreu uma enorme transformação, fazendo evoluir muitos dos seus
métodos para o digital, inclusivamente a venda de apólices de seguro. No entanto, este processo
não teve o sucesso esperado, o canal de venda da mediação de seguros contínua a ser
preponderante, com a maior quota de mercado das vendas. Ainda assim é uma rede pouco
“digital” sendo, em muitos casos, as seguradoras a cederam material informático e portais online
para a realização do trabalho diário do mediador.
O presente projeto pretende realizar a transformação digital numa sociedade de mediação,
passando pela criação de um site e de contas de email institucionais, implementação de um
software de gestão de carteiras de seguros e desenvolvimento de uma solução de Business
Intelligence para análise diferenciada de relatórios e indicadores que auxiliam na decisão da
gestão
The concern for life and personal property exist for thousands of years, man has always sought a way to deal with risk, and his main concern, except for the most basic needs, is to be safe. Insurance appears from this demand for security, and, in society, Mann always tries to mitigate the risk of his activities. Although initially focused on trade and the transport of goods, the need to cover other branches such as life, theft or fire is quickly felt. Insurance was the factor that allowed the development of the economy and society, having been vital in the industrial revolutions. The numerous innovations that emerged between the end of the 20th century and the beginning of the 21st century, such as the internet, the microprocessor, the personal computer, the mobile phone, mobile networks, the smartphone, the cloud, music and streaming television, among many others, have accelerated a digital transformation that is felt, in generations Y and Z, not only as completely accepted, but also as essential to the normal experience of our day. In this context, the insurance industry has also undergone a huge transformation, transforming many of its methods to digital, including the sales of insurance policies. However, this process has not been as successful as expected, the insurance brokerage sales channel remains preponderant, with the largest market share of sales. Even so, it is a not quite “digital” network, and in many cases, insurers have provided IT equipment and online sites for brokers to carry out their daily work. This project aims to carry out the digital transformation of an insurance mediation company, including the creation of a website and institutional email accounts, the implementation of insurance management software and the development of a Business Intelligence solution for differentiated analysis of reports and indicators that may assist in management decisions.
The concern for life and personal property exist for thousands of years, man has always sought a way to deal with risk, and his main concern, except for the most basic needs, is to be safe. Insurance appears from this demand for security, and, in society, Mann always tries to mitigate the risk of his activities. Although initially focused on trade and the transport of goods, the need to cover other branches such as life, theft or fire is quickly felt. Insurance was the factor that allowed the development of the economy and society, having been vital in the industrial revolutions. The numerous innovations that emerged between the end of the 20th century and the beginning of the 21st century, such as the internet, the microprocessor, the personal computer, the mobile phone, mobile networks, the smartphone, the cloud, music and streaming television, among many others, have accelerated a digital transformation that is felt, in generations Y and Z, not only as completely accepted, but also as essential to the normal experience of our day. In this context, the insurance industry has also undergone a huge transformation, transforming many of its methods to digital, including the sales of insurance policies. However, this process has not been as successful as expected, the insurance brokerage sales channel remains preponderant, with the largest market share of sales. Even so, it is a not quite “digital” network, and in many cases, insurers have provided IT equipment and online sites for brokers to carry out their daily work. This project aims to carry out the digital transformation of an insurance mediation company, including the creation of a website and institutional email accounts, the implementation of insurance management software and the development of a Business Intelligence solution for differentiated analysis of reports and indicators that may assist in management decisions.
Description
Keywords
Transformação digital Mediação de seguros Software de gestão de carteiras de seguros Business Intelligence Bases de dados Digital Transformation Insurance Brokerage Insurance Software Management Business Intelligence Data Bases