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Fatores de sucesso do Empreendedorismo Brasileiro em Portugal
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Abstract(s)
O presente estudo tem como objetivo identificar e analisar os fatores que contribuem para o sucesso do empreendedorismo brasileiro em Portugal, bem como compreender as principais barreiras e desafios enfrentados por este grupo no processo de inserção e consolidação empresarial. Partindo da relevância crescente do empreendedorismo enquanto motor de inovação, criação de emprego e inclusão socioeconómica, esta investigação foca-se num segmento ainda pouco explorado na literatura académica: o dos empreendedores migrantes brasileiros a operar no contexto português.
Com base numa metodologia qualitativa de natureza exploratória, foram realizadas entrevistas semiestruturadas com empreendedores brasileiros residentes em diferentes regiões de Portugal. A análise dos dados foi conduzida através de técnicas de análise temática e construção de storyboards, permitindo identificar padrões, estratégias e recursos mobilizados pelos entrevistados na trajetória empreendedora.
Os resultados revelam que fatores como a resiliência pessoal, o uso de redes de apoio comunitário e a adaptação cultural são determinantes para o sucesso dos empreendedores brasileiros. Por outro lado, destacam-se obstáculos como o acesso limitado a financiamento, consultoria especializada e sistemas burocráticos mais eficientes com um dos desafios.
Este trabalho contribui para o aprofundamento do conhecimento sobre o empreendedorismo migrante em Portugal, fornecendo subsídios relevantes para o desenho de políticas públicas e iniciativas de apoio mais ajustadas às especificidades dos empreendedores brasileiros. A dissertação encerra com a identificação das limitações do estudo e a proposta de caminhos para futuras investigações sobre o tema.
This study aims to identify and analyze the key factors contributing to the success of Brazilian entrepreneurship in Portugal, as well as to understand the main barriers and challenges faced by this group in the process of business establishment and consolidation. Given the growing relevance of entrepreneurship as a driver of innovation, job creation, and socioeconomic inclusion, this research focuses on a segment still underexplored in academic literature: Brazilian migrant entrepreneurs operating in the Portuguese context. Using a qualitative and exploratory methodology, semistructured interviews were conducted with Brazilian entrepreneurs living in different regions of Portugal. The data were analyzed through thematic analysis and the construction of storyboards, enabling the identification of patterns, strategies, and resources mobilized throughout their entrepreneurial journeys. The results reveal that factors such as personal resilience, the use of community support networks, and cultural adaptation are key determinants of the success of Brazilian entrepreneurs. On the other hand, challenges such as limited access to funding, specialized consulting, and more efficient bureaucratic systems stand out as major obstacles. This research contributes to the advancement of knowledge on migrant entrepreneurship in Portugal, offering relevant insights for the development of public policies and support initiatives tailored to the specific needs of Brazilian entrepreneurs. The dissertation concludes with a discussion of the study’s limitations and suggestions for future research on the topic.
This study aims to identify and analyze the key factors contributing to the success of Brazilian entrepreneurship in Portugal, as well as to understand the main barriers and challenges faced by this group in the process of business establishment and consolidation. Given the growing relevance of entrepreneurship as a driver of innovation, job creation, and socioeconomic inclusion, this research focuses on a segment still underexplored in academic literature: Brazilian migrant entrepreneurs operating in the Portuguese context. Using a qualitative and exploratory methodology, semistructured interviews were conducted with Brazilian entrepreneurs living in different regions of Portugal. The data were analyzed through thematic analysis and the construction of storyboards, enabling the identification of patterns, strategies, and resources mobilized throughout their entrepreneurial journeys. The results reveal that factors such as personal resilience, the use of community support networks, and cultural adaptation are key determinants of the success of Brazilian entrepreneurs. On the other hand, challenges such as limited access to funding, specialized consulting, and more efficient bureaucratic systems stand out as major obstacles. This research contributes to the advancement of knowledge on migrant entrepreneurship in Portugal, offering relevant insights for the development of public policies and support initiatives tailored to the specific needs of Brazilian entrepreneurs. The dissertation concludes with a discussion of the study’s limitations and suggestions for future research on the topic.
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Keywords
Empreendedorismo migrante Fatores de sucesso Empreendedorismo brasileiro Empreendedorismo Portugal Resiliência empreendedora Case study