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Publication
The future of music events
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 2.87 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Em 1999, a tecnologia Napster permitiu o acesso ilimitado e gratuito a milhões de músicas na Internet, mudando para sempre a indústria discográfica. No início de 2020, a indústria da música poderá ter sofrido outro colapso estrutural semelhante. A 11 de Março de 2020, o surto de COVID-19 foi oficialmente reconhecido como uma pandemia pela Organização Mundial de Saúde. As autoridades mundiais recomendaram o distanciamento social e o confinamento domiciliário. Concertos, festivais e outras actividades sociais foram indefinidamente adiadas ou canceladas em todo o mundo. Alguns produtores musicais, artistas, e outros profissionais da indústria musical enfrentaram o desafio ao procurar um formato online para manter actuações ao vivo. Embora a Internet tivesse sido durante muito tempo um espaço fértil para a música, nunca foi "a única opção".
Esta pesquisa foi desenvolvida no cenário cultural de Portugal e analisa de perto as estratégias escolhidas pelos profissionais da música para superar esta situação crítica. Por meio de um método de Design Thinking (Evolution 6²) - desenvolvido para encorajar e implementar o pensamento criativo nas empresas - profissionais de várias áreas do conhecimento foram convidados a trabalhar em conjunto e co-criar uma solução de entretenimento à prova de pandemia para músicos e artistas de todo o mundo. O protótipo concebido toma em consideração tendências e utiliza uma abordagem inovadora disruptiva para a indústria da música ao vivo. Além disso, as descobertas feitas ao longo da investigação apontam para percepções úteis para orientar a evolução da indústria da música ao vivo no sentido de soluções mais centradas no usuário.
In 1999, the Napster technology enabled unlimited and free access to millions of songs on the internet, changing the recording industry forever. In the beginning of 2020, the music industry might have suffered another similar structural collapse. On March 11th, 2020, the COVID-19 outbreak was officially recognized as a pandemic by the World Health Organization. Authorities worldwide recommended social distancing and home confinement. Concerts, festivals, and other social activities were indefinitely postponed or canceled all over the world. Some music producers, artists, and other professionals of the music industry faced the challenge by searching for an online format to keep live performances on. Although the internet had long been a fertile space for music, it had never been “the only option”. This research was developed in the cultural scenario of Portugal and takes a closer look at the strategies chosen by music professionals to overcome this critical situation. Through a Design Thinking method (Evolution 6²) — developed to encourage and implement creative thinking in businesses — professionals of various areas of knowledge were invited to work together and co create a pandemic proof entertainment solution for musicians and artists across the globe. The designed prototype takes trend features into consideration and uses a disruptive innovation approach to the live music industry. Moreover, the discoveries made throughout the investigation point to useful insights to guide the evolution of the live music industry towards more user-centered solutions.
In 1999, the Napster technology enabled unlimited and free access to millions of songs on the internet, changing the recording industry forever. In the beginning of 2020, the music industry might have suffered another similar structural collapse. On March 11th, 2020, the COVID-19 outbreak was officially recognized as a pandemic by the World Health Organization. Authorities worldwide recommended social distancing and home confinement. Concerts, festivals, and other social activities were indefinitely postponed or canceled all over the world. Some music producers, artists, and other professionals of the music industry faced the challenge by searching for an online format to keep live performances on. Although the internet had long been a fertile space for music, it had never been “the only option”. This research was developed in the cultural scenario of Portugal and takes a closer look at the strategies chosen by music professionals to overcome this critical situation. Through a Design Thinking method (Evolution 6²) — developed to encourage and implement creative thinking in businesses — professionals of various areas of knowledge were invited to work together and co create a pandemic proof entertainment solution for musicians and artists across the globe. The designed prototype takes trend features into consideration and uses a disruptive innovation approach to the live music industry. Moreover, the discoveries made throughout the investigation point to useful insights to guide the evolution of the live music industry towards more user-centered solutions.
Description
Keywords
Design management Music events Music industry Design thinking COVID-19