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Advisor(s)
Abstract(s)
The service sector is changing drastically due the use of robotics and
other technologies, such as Artificial Intelligence (AI), Internet of things (IoT),
Big Data and Biometrics. Consequently, further research opportunities in the
service industry domain are also expected. In light of the above, the purpose of
this paper is to explore the potentialities and limitations of service robots in the
hospitality industry. To this end, this paper uses a conceptual approach based on
a literature review. As a result, we found that in contexts of high customer
contact, service robots should be considered to perform standardized tasks due
to social/emotional and cognitive/analytical complexity. The hospitality industry
is therefore considered closely related to empathic intelligence, as the integration
of service robots has not yet reached the desired stage of service delivery. In a
seemingly far-fetched context of our reality, organizations will have to decide
whether the AI will allow the complete replacement of humans with robots
capable of performing the necessary cognitive and emotional tasks. Or investing
in balanced capacities by integrating robot-human systems that seems a reasonable
option these days.
Description
Keywords
Digital transformation Service robots Artificial intelligence Big data Hospitality industry Service industry