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Estudo de caso de uma empresa gráfica: Projecção Arte Gráfica S.A.
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| 3.02 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
Ao longo dos últimos vinte anos, têm existido importantes alterações na indústria gráfica, não
só fruto da grande revolução tecnológica neste sector, como pela extinção natural de diversas
profissões e postos de trabalho.
O propósito deste estudo foi identificar os benefícios de uma estratégia de gestão de topo,
numa organização prestadora de serviços no sector da indústria gráfica. O estudo está
confinado à principal mudança efetuada pela empresa que é ainda referência no meio gráfico
português.
A recolha de dados foi conseguida através da análise documental, da realização de
questionários aos trabalhadores com mais anos de serviço e de entrevistas semiestruturadas ao
administrador, dono e principal acionista da empresa em estudo.
Concluiu-se, que existe na organização a consciência da importância da liderança na
estratégia de gestão, não só no desenvolvimento, melhoramento de produtos e/ou serviços e
no aumento da eficácia dos processos produtivos ou de suporte, como na manutenção dos
postos de trabalho, apesar da crise instalada no sector ao longo da última década.
Over the last twenty years, there have been major changes in the printing industry, not only as a result of the great technological revolution, but also as result of the natural extinction of various jobs and professionals. The purpose of this study was to identify the benefits of the strategy of top management, in a service organization on the printing industry. The study was confined to the main change made by the company, wish is still a reference the graphical sector in Portugal. The data collection was achieved through documental analysis the application of questionnaires to workers with more years on the company and semi-structured interviews to the administrator, owner and principal shareholder of the company under study. We found the organization aware of the importance of good leadership in strategy management, not only in the development, improvement of products and/or services and increasing the efficiency of production or support processes, but in keeping jobs despite the crisis in the industry over the last decade.
Over the last twenty years, there have been major changes in the printing industry, not only as a result of the great technological revolution, but also as result of the natural extinction of various jobs and professionals. The purpose of this study was to identify the benefits of the strategy of top management, in a service organization on the printing industry. The study was confined to the main change made by the company, wish is still a reference the graphical sector in Portugal. The data collection was achieved through documental analysis the application of questionnaires to workers with more years on the company and semi-structured interviews to the administrator, owner and principal shareholder of the company under study. We found the organization aware of the importance of good leadership in strategy management, not only in the development, improvement of products and/or services and increasing the efficiency of production or support processes, but in keeping jobs despite the crisis in the industry over the last decade.