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Publication
"O guia-manifesto incompleto do início da sua jornada sustentável", um projeto de design ativista
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| 20.41 MB | Adobe PDF |
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Abstract(s)
Esta Investigação examina o papel dos designers ativistas na Cultura Visual. Além de investigar o seu possível impacto positivo e poder de influência através de um projeto de Design Ativista, a discussão reflete sobre o design de mercado capitalista e consumista versus um design ecologicamente consciente. Apesar de uma linha de design socialmente responsável existir desde 1985, a área específica do Design Ativista é muito recente. Por isso, com base numa Revisão de Literatura sobre Design Ativista, Sustentabilidade e Cultura Visual, não chegamos a um entendimento sobre a problemática identificada. Por isso, partimos para um Levantamento de Estudos de Casos, que identificou uma lacuna de projetos com impacto social, económico, político e/ou ambiental pelo viés da empatia. Com esta lacuna identificada, utilizamos dois métodos. A Análise Comparativa e a Análise de Conteúdo, utilizadas para analisar os Estudos de Casos e fundamentar o objeto final deste trabalho, “O Guia-Manifesto do Início da Sua Jornada Sustentável”. O Guia-Manifesto pretende gerar e causar mudanças de comportamento nas pessoas através de desafios práticos e palpáveis e nele contém uma série de doze cartazes e um texto que os acompanha. Através dos métodos utilizados, fundamentamos as bases conceptuais e formais para o projeto e a seguir, realizamos Provas de Conceito para validar o objeto final. Durante as Provas de Conceito e num momento de validação final, encontrámos resultados positivos para reforçar o papel de um designer ativista individual. Este projeto, além de desenvolver formas de medir e validar projetos ativistas criados por indivíduos desconhecidos, validou pela positiva a importância do designer ativista individual e deixa claro que todo pequeno contributo de Design Ativista é importante e têm seu papel na sociedade.
This Investigation studies the role of activist designers in the Visual Culture. In addition to investigating its possible positive impact and power of influence through a Design Activism project, the discussion reflects on capitalist and consumerist market for design versus an ecologically conscious design. Although a Socially Responsible Design Movement has existed since 1985, this specific area of Design Activism is very recent. Therefore, and based on the Literature Review of studies and publications on Activist Design, Sustainability and Visual Culture, we did not reach an understanding of the issue. We started by a survey of Case Studies, which identified a gap in projects with positive social, economic, political and/or environmental impact through empathy. With this gap in mind, we used methods such as Comparative Analysis and Content Analysis, used to understand the Case Studies and support the final object of this work, “The Incomplete Guide-Manifest to the Beginning of Your Sustainable Journey” (“O Guia-Manifesto Incompleto do Início da Sua Jornada Sustentável) aims to generate and cause changes in people through practical and palpable challenges and it contains a series of twelve posters and accompanying text. Through the methods used, we supported the conceptual and creative bases for the project and then carried out 3 stages of Proof of Concepts to validate the final object. During these stages of validation, we found positive results to reinforce the role of an individual activist designer. In addition to developing ways to measure and validate activist projects created by individuals, this project also made clear that every small contribution from activist design is of major importance and has a very significant role in society.
This Investigation studies the role of activist designers in the Visual Culture. In addition to investigating its possible positive impact and power of influence through a Design Activism project, the discussion reflects on capitalist and consumerist market for design versus an ecologically conscious design. Although a Socially Responsible Design Movement has existed since 1985, this specific area of Design Activism is very recent. Therefore, and based on the Literature Review of studies and publications on Activist Design, Sustainability and Visual Culture, we did not reach an understanding of the issue. We started by a survey of Case Studies, which identified a gap in projects with positive social, economic, political and/or environmental impact through empathy. With this gap in mind, we used methods such as Comparative Analysis and Content Analysis, used to understand the Case Studies and support the final object of this work, “The Incomplete Guide-Manifest to the Beginning of Your Sustainable Journey” (“O Guia-Manifesto Incompleto do Início da Sua Jornada Sustentável) aims to generate and cause changes in people through practical and palpable challenges and it contains a series of twelve posters and accompanying text. Through the methods used, we supported the conceptual and creative bases for the project and then carried out 3 stages of Proof of Concepts to validate the final object. During these stages of validation, we found positive results to reinforce the role of an individual activist designer. In addition to developing ways to measure and validate activist projects created by individuals, this project also made clear that every small contribution from activist design is of major importance and has a very significant role in society.
Description
Keywords
Design Ativista Ativismo Cultura Visual Impacto social Sustentabilidade Design para o ativismo Ativismo Gráfico Design Gráfico