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Entre o povo e o algoritmo: o discurso populista do Chega na plataforma X
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Este estudo analisa de que forma o partido Chega e o seu líder André Ventura
utilizam a plataforma X como um instrumento de comunicação populista digital,
observando as estratégias de simplificação discursiva, desinformação, discurso de ódio e
apelo emocional. Com base na análise de 93 publicações realizadas entre 1 e 15 de maio
de 2025, período de elevada tensão política em Portugal, o estudo articula a Análise de
Discurso Crítica (Wodak, 2015) com o modelo de framing de Entman (1993), integrando
uma análise quantitativa e interpretativa. Os resultados revelam a predominância de
enquadramentos de ameaça e crise, bem como da estratégia populista de opor o povo à
elite, que estrutura o princípio do seu discurso em torno de retóricas morais e emocionais.
Observou-se que as publicações com maior apelo emocional e linguagem simplificada
registam níveis superiores de visibilidade e de interação, evidenciando a influência das
lógicas algorítmicas na amplificação de conteúdos polarizadores. Conclui-se que o
populismo digital português constitui uma forma híbrida de comunicação política, onde a
emoção, a performance e a tecnologia articulam-se na construção de uma nova esfera
pública, mediada pelas plataformas digitais
This study examines how the Portuguese political party Chega and its leader André Ventura employ the platform X (formerly Twitter) as a tool of digital populist communication, focusing on strategies of discursive simplification, disinformation, hate speech, and emotional appeal. Based on the analysis of 93 posts published between 1 and 15 May 2025, a period of intense political tension in Portugal, the research combines Critical Discourse Analysis (Wodak, 2015) with Entman’s framing model (1993), integrating both quantitative and interpretative approaches. The results reveal a predominance of threat and crisis frames, as well as the populist strategy of opposing “the people” to “the elite”, which structures the discourse around moral and emotional rhetoric. Posts marked by stronger emotional appeal and simpler language achieved higher levels of visibility and interaction, highlighting the role of algorithmic logics in amplifying polarising content. The study concludes that Portuguese digital populism represents a hybrid form of political communication, in which emotion, performance, and technology intersect to construct a new public sphere mediated by digital platforms
This study examines how the Portuguese political party Chega and its leader André Ventura employ the platform X (formerly Twitter) as a tool of digital populist communication, focusing on strategies of discursive simplification, disinformation, hate speech, and emotional appeal. Based on the analysis of 93 posts published between 1 and 15 May 2025, a period of intense political tension in Portugal, the research combines Critical Discourse Analysis (Wodak, 2015) with Entman’s framing model (1993), integrating both quantitative and interpretative approaches. The results reveal a predominance of threat and crisis frames, as well as the populist strategy of opposing “the people” to “the elite”, which structures the discourse around moral and emotional rhetoric. Posts marked by stronger emotional appeal and simpler language achieved higher levels of visibility and interaction, highlighting the role of algorithmic logics in amplifying polarising content. The study concludes that Portuguese digital populism represents a hybrid form of political communication, in which emotion, performance, and technology intersect to construct a new public sphere mediated by digital platforms
Descrição
Palavras-chave
Populismo Digital Comunicação Política Discurso de ódio Desinformação Redes Sociais Esfera Pública Digital Populism Political Communication Hate Speech Disinformation Social Media Public Sphere