Loading...
Publication
Beyond the court: the role of social media marketing in padel enthusiasm
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 798.52 KB | Adobe PDF |
Advisor(s)
Abstract(s)
In a modern business environment, constant customer communication is
crucial to guaranteeing long-term mutual satisfaction. Social media has
revolutionized this dynamic, providing increased visibility, direct feedback,
and a reliable platform for interaction. Sports clubs are no exception, given
the significant impact on consumer experiences. This study explores Padel, a
racquet sport on the rise globally, with the main objective of understanding
how clubs’ social media marketing can drive player engagement in Padel.
To achieve this, a sample of 15 professional and non-professional Padel
players was used to conduct semi-structured interviews. Data analysis was
done according to the Thematic Analysis technique. Findings show that
players value consistent and regular social media content, with clear
information about services, engaging publications about social activities,
and short, dynamic videos that entertain and educate players. Promoting
official online groups and fostering relationships between players, coaches,
and clubs are also crucial for long-term engagement. These insights offer
practical strategies for Padel clubs to improve their social media marketing
and strengthen their connection with the Padel community.
Description
Keywords
Padel clubs Social media marketing Sports marketing Player engagement Content strategy Community engagement