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Plano de Negócios Plataforma Online: INDI - Interactive Design de Interiores
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Este trabalho apresenta o plano de negócios da INDI | Interactive Design de Interiores, um plataforma online que pretende democratizar um serviço tradicionalmente elitista, como é considerado os serviços prestados por profissionais de design de interiores, arquitetos e decoradores. Neste projeto destacamos os desafios de definir os modelos de negócios digitais, criar um plano de marketing para comunicar e relacionar com o público-alvo, ao aplicar os princípios do Marketing Digital nas mais diversas configurações.
Numa primeira fase, conceituamos os modelos de negócios digitais e os recursos do Marketing Digital existentes nos mercados online para ajudar a criar um plano de negócio ajustados as melhores práticas do mercado.
Segue-se a contextualização dos conceitos para plataforma online tem como objetivo inserir no mercado online um serviço único de design de interiores a preços acessíveis para um público crescente e ávido por consumir produto de qualidade e personalizado com comodidade que o comércio online oferece.
Na parte final apresentamos as projeções financeiras e a conclusão.
This works presents the business plan of INDI | Interactive Interior Design, an online platform that aims to democratize a traditionally elitist service, as it is considered the services provided by interior design professionals, architects and decorators. In this project we highlight the challenges of defining digital business models, creating a marketing plan to communicate and relate to the target audience, applying the principles of Digital Marketing in the most diverse configurations. First, we conceptualized the digital business models and the Digital Marketing resources existing in the online markets to help create a business plan adjusted to the market best practice. Following is the contextualization of the concepts for online platform aims to insert in the online market a unique service of interior design at affordable prices for a growing public and eager to consume quality and personalized product with convenience that online commerce offers. In the end we present the financial projections and the conclusion.
This works presents the business plan of INDI | Interactive Interior Design, an online platform that aims to democratize a traditionally elitist service, as it is considered the services provided by interior design professionals, architects and decorators. In this project we highlight the challenges of defining digital business models, creating a marketing plan to communicate and relate to the target audience, applying the principles of Digital Marketing in the most diverse configurations. First, we conceptualized the digital business models and the Digital Marketing resources existing in the online markets to help create a business plan adjusted to the market best practice. Following is the contextualization of the concepts for online platform aims to insert in the online market a unique service of interior design at affordable prices for a growing public and eager to consume quality and personalized product with convenience that online commerce offers. In the end we present the financial projections and the conclusion.
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Plano de negócio Comércio eletrónico Modelos de negócios digitais Marketing digital Design de interiores