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Publication
Facebook da PSP: um meio de humanização institucional
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| 2.93 MB | Adobe PDF |
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Abstract(s)
Tendo em conta a missão da Polícia de Segurança Pública e os diferentes contextos onde esta atua, a humanização apresenta-se como um fator de extrema importância no seu desempenho. A polícia é confrontada diariamente com problemas de carácter criminal e não só, os quais exigem da polícia uma atitude e postura que tenha em conta todas as dimensões dos problemas apresentados pelos cidadãos. A resposta da polícia sendo diferente para cada situação requer, permanentemente, que os seus elementos tenham uma forte componente humana. Com o avanço tecnológico, as redes sociais online tornaram-se o canal de informação e comunicação por excelência desta organização. Tendo em conta que a Prevenção é um paradigma da segurança, há necessidade de a polícia estar em contacto permanente e próximo do cidadão. Assim tornará possível que a polícia para além de ter conhecimento dos problemas que afetam a segurança possa igualmente influenciar positivamente nos seus comportamentos e desta forma mitigar as suas consequências. A proximidade ao cidadão não se estabelece apenas pelo contacto presencial. A sociedade de hoje em dia privilegia os meios de comunicação, principalmente depois do surgimento da Internet. Em Portugal cerca de 75% da população é utilizadora da Internet, tornando-se assim essencial que a polícia seja parte integrante desta sociedade de informação. Mas não basta à polícia estar presente, é necessário que esta crie uma estratégia que seja criativa e relevante a fim de se aproximar do cidadão, e que desenvolva uma ligação que a longo prazo resulte numa relação de confiança. E é seguindo esta estratégia que a Polícia de Segurança Pública se encontra constantemente atualizada para poder responder com qualidade e eficácia às exigências impostas pela sociedade.
Considering the mission of the Public Security Police and the different contexts where it operates, humanization presents itself as an extremely important factor in its performance. This Police force is confronted on a daily basis with matters of criminal nature and other kind, which demand an attitude and posture suited to the dimension of each problem presented by citizens. Being the police response different for every situation, it is required that its elements possess, permanently, a strong human component. In consequence of the great technological development that happened over the years, online social networks have become the primary communication and information channel of the organization. Given that Prevention is a security paradigm, there is a need for the police to be in permanent contact with citizens and to stay close to them. Only then it will be possible for the police, besides knowing the problems that affect security, to be able to positively influence behaviors and thus mitigate its consequences. The proximity to the citizens isn’t only established through face-to-face contact. Today's society privileges the communication media, especially after the appearance of the Internet. In Portugal, around 75% of the population uses the Internet, making it essential for the police to be part of this information society. But it’s not enough that the police is present online, it needs to create a strategy that is creative and relevant in order to get closer to people, forming a long term bond that results in a relationship of trust. It is by following this strategy that the Public Security Police is constantly updated and able to respond with quality and effectiveness to the demands imposed by society.
Considering the mission of the Public Security Police and the different contexts where it operates, humanization presents itself as an extremely important factor in its performance. This Police force is confronted on a daily basis with matters of criminal nature and other kind, which demand an attitude and posture suited to the dimension of each problem presented by citizens. Being the police response different for every situation, it is required that its elements possess, permanently, a strong human component. In consequence of the great technological development that happened over the years, online social networks have become the primary communication and information channel of the organization. Given that Prevention is a security paradigm, there is a need for the police to be in permanent contact with citizens and to stay close to them. Only then it will be possible for the police, besides knowing the problems that affect security, to be able to positively influence behaviors and thus mitigate its consequences. The proximity to the citizens isn’t only established through face-to-face contact. Today's society privileges the communication media, especially after the appearance of the Internet. In Portugal, around 75% of the population uses the Internet, making it essential for the police to be part of this information society. But it’s not enough that the police is present online, it needs to create a strategy that is creative and relevant in order to get closer to people, forming a long term bond that results in a relationship of trust. It is by following this strategy that the Public Security Police is constantly updated and able to respond with quality and effectiveness to the demands imposed by society.
Description
Keywords
Polícia de Segurança Pública comunicação internet redes sociais relações públicas Facebook humanização.