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Relatório de estágio na Creative Minds: projeto Portal Doentes.Org - Desenvolvimento de estratégia digital
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Autores
Orientador(es)
Resumo(s)
O presente relatório descreve as ações desenvolvidas para a
criação da componente digital do projeto Portal Doentes.org
e o conjunto de atividades realizadas no estágio curricular
pela estagiária – nomeadamente com a aplicação de brand
strategy, branding e marketing.
A investigação realizada donde resultou a opção de utilizar
brand strategy, branding e marketing, para a criação do
plano de marketing digital na área da saúde no projeto de
caráter informativo e educativo Portal Doentes.org.
O principal foco do relatório refere-se à forma como as
ferramentas de brand strategy, do branding e do marketing
foram utilizadas na criação do plano de marketing digital no
projeto Portal Doentes.org, como noutras tarefas. Este
relatório tem uma componente de investigação, foi realizado
para conclusão do mestrado em Marketing e Inovação e
pretende contribuir para o estudo nesta área e a aplicação da
teoria a casos práticos.
This report describes the actions developed for the creation of the digital component of the Portal Doentes.org project and the set of activities carried out in the curricular internship by the intern – namely with the application of brand strategy, branding and marketing. The investigation carried out resulted in the option of using brand strategy, branding and marketing, for the creation of a digital marketing plan in the health area in the informative and educational project Portal Doentes.org. The main focus of the report refers to how the brand strategy, branding and marketing tools were used in the creation of the digital marketing plan in the Portal Doentes.org project, as well as in other tasks. This report has a research component, it was carried out to complete the Master's in Marketing and Innovation and aims to contribute to the study in this area and the application of theory to practical cases.
This report describes the actions developed for the creation of the digital component of the Portal Doentes.org project and the set of activities carried out in the curricular internship by the intern – namely with the application of brand strategy, branding and marketing. The investigation carried out resulted in the option of using brand strategy, branding and marketing, for the creation of a digital marketing plan in the health area in the informative and educational project Portal Doentes.org. The main focus of the report refers to how the brand strategy, branding and marketing tools were used in the creation of the digital marketing plan in the Portal Doentes.org project, as well as in other tasks. This report has a research component, it was carried out to complete the Master's in Marketing and Innovation and aims to contribute to the study in this area and the application of theory to practical cases.
Descrição
Palavras-chave
Brand strategy Branding Marketing Projeto