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Relatório de Estágio: Smartlinks
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Desde o advento da Internet, com a maior disponibilidade de informação encontrada online, há uma crescente predisposição para que os consumidores de determinados produtos e serviços estejam melhor informados e conscientes das motivações a estes subjacentes, tornando o apelo e fidelização de novos clientes um desafio constante para o agente que os disponibiliza no mercado, requerendo, desta forma, novas maneiras de comunicar e alcançar o público-alvo pretendido.
Neste enquadramento, o Marketing Digital surge como ferramenta que não deve ser descurada pelas empresas, uma vez que com uma boa aposta online e um ‘diminuto’ investimento, se comparado com as tradicionais formas de comunicação, é possível alcançar um maior número de potenciais interessados, o que se traduz num maior volume de vendas e, consequentemente, de receitas.
O presente trabalho é fruto do estágio curricular desenvolvido na empresa Smartlinks, em Alfragide, no âmbito do curso de Mestrado em Marketing Digital, com a duração de 240horas. No decorrer do estágio tive a oportunidade de utilizar algumas ferramentas internas, tais como: Majestic, ferramenta de link intelligence para SEO e o Moz, conjunto de ferramentas que permitem analisar e melhorar a performance de um website, com o intuito de pôr em prática algumas técnicas offline correspondentes à área de Search Engine Optimization. Por outro lado e, sem o uso de ferramentas internas, foi-me dada a oportunidade de redigir artigos para bloggers e diretórios, de acordo com os conteúdos exigidos pelas mais variadas empresas (Enetural, JivoChat, FengShui, entre outras)
De uma forma geral, o presente estágio contribuiu positivamente não só na obtenção de novos conhecimentos nesta área como também para adquirir/melhorar algumas competências tais como a responsabilidade, capacidade de adaptação, criatividade, competência e eficiência.
No final do relatório, encontra-se uma análise crítica, apresentando algumas dificuldades e sugestões, observadas no decorrer do estágio curricular.
According to the fact that consumers of certain products/services are increasingly informed and concerned according to their motivations, trying to conquer new costumers will be a constant challenge for any product/service, for that, new communication techniques will be needed to get to the public we want. Digital Marketing, nowadays is a tool that shouldn’t be unused by all companies. With a good on-line presence and a bit of investment, is possible to get more costumers, with a big increase on sales. This work arises from the curricular internship developed in the company Smartlinks, in Alfragide, under the scope of the Master studies in Digital Marketing, with an overall duration of 240 hours. In this internship, I was given the chance to acquire some internal tools such as Majestic, a link-intelligence tool for SEO and Moz, a package for analysis and improvement a website’s performance. Together, these tools would allow the use of offline techniques related to the Search Engine Optimization area. On the other side, and without any internal tools, they gave me the opportunity to write articles for bloggers and directories, following the main content guidelines provided by the client companies (Enetural, JivoChat, FengShui, and others). Overall, this internship has positively contributed to the acquisition of novel knowledge in this field, as well as crystallizing traits such as responsibility, adaptation, creativity, competence and efficiency. At the end of this report a critical analysis can be found, where setbacks and suggestions that have arisen during the course of this internship are addressed.
According to the fact that consumers of certain products/services are increasingly informed and concerned according to their motivations, trying to conquer new costumers will be a constant challenge for any product/service, for that, new communication techniques will be needed to get to the public we want. Digital Marketing, nowadays is a tool that shouldn’t be unused by all companies. With a good on-line presence and a bit of investment, is possible to get more costumers, with a big increase on sales. This work arises from the curricular internship developed in the company Smartlinks, in Alfragide, under the scope of the Master studies in Digital Marketing, with an overall duration of 240 hours. In this internship, I was given the chance to acquire some internal tools such as Majestic, a link-intelligence tool for SEO and Moz, a package for analysis and improvement a website’s performance. Together, these tools would allow the use of offline techniques related to the Search Engine Optimization area. On the other side, and without any internal tools, they gave me the opportunity to write articles for bloggers and directories, following the main content guidelines provided by the client companies (Enetural, JivoChat, FengShui, and others). Overall, this internship has positively contributed to the acquisition of novel knowledge in this field, as well as crystallizing traits such as responsibility, adaptation, creativity, competence and efficiency. At the end of this report a critical analysis can be found, where setbacks and suggestions that have arisen during the course of this internship are addressed.
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Novas maneiras de comunicar Técnicas offline Capacidade de adaptação