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A human-centered ethical framework for addressing privacy issues in Service Design

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The research discussed in this thesis explores the topic of informational privacy and service design from a designerly ethical perspective. The main research objective is to establish solid ethical foundations for the integration of informational privacy into the practice of service design. To this end, we propose a privacy ethical framework for service design. The framework, composed of 10 implementable principles, provides service designers with the conceptual tools to consider informational privacy in their work. The first step in the research is to define an approach to service design through the lenses of interactions. We discuss the role that service design has in contemporary societies defined by liquid and flexible interactions and services. Building on our research and a literature review, we suggest our operative definition of service design which allows to consider informational privacy concerns. Then, we delve into the topic of informational privacy for service design, and we assess why privacy should be a concern for service designers. Through a comparative analysis of different alternatives, we sustain that informational privacy for service design should have an ethical nature. In particular, information ethics and its idea that ‘I am my data’ are particularly prone to sustain a designerly understanding of, and approach to, informational privacy within service design. The privacy ethical framework for service design embodies the outcome of our research about the ethical foundations of informational privacy for service design. In the second part of the dissertation, we comment on a project that implements the framework into a real design product. We prototyped and tested the design of an instant messaging app for privacyenhancing interactions to show that the framework is an operative tool to help service designers to design for people and their information.

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Data protection Ethics Human-centered design Privacy Service design

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CC License