Name: | Description: | Size: | Format: | |
---|---|---|---|---|
513.7 KB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
The Coach Museum in Lisbon houses one of the finest collections of coaches in the world. It is the second
most visited museum in Portugal and it is often included in the Lisbon city tour. Tourist guides often
perform visits to the museum. They are mediators between heritage and tourists, involving them not only
in the collection but also in the life of the people who used the coaches. A guided tour to the museum can
be either a nightmare or nice dream. It will be a nightmare if the guide conveys uninteresting information
about the objects and vehicles exhibited, if s/he is centred on him/herself. But it can also be very lively and
interesting if interpretation strategies are centred around the tourist and his/her culture. The aim of
intercultural interpretation is to awaken different kinds of emotions in the tourist, from piety to amusement,
using fantasy and reality. This paper discusses the different characteristics tourist guides’ interpretation
assumes in Lisbon’s Coach Museum. The researcher heard the speech of fifty professional guides visiting
the museum, during the months of September and October 2009. Data obtained were included in his PhD
thesis. The anthropological technique applied is direct observation, defined as “direct involvement of the
field researcher with the social group studied, within the parameters of the group standards” (Iturra, 1987:
149). The paper is divided into the following parts: introduction (including tourist information versus
intercultural heritage interpretation, methodology, interpretation- eight issues, and final considerations. The
observation of tourist guides in their working context allowed the identification of the intercultural skills
developed by these professionals, the interpretative strategies adopted in communication, and some
behavioural patterns of both guides and tourists.
Description
Keywords
Intercultural interpretation Interpretação Intercultural Tourist guides Guias intérprete Coach Museum Museu dos Coches Lisbon Lisboa
Citation
Publisher
Institute of Foreign Languages and Communication of the Budapest Business School