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Trustworthiness, security and the decision to buy on electronic platforms : validity studies of a scale
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| 1.39 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
The digitization of the economy is creating
difficulties for traditional companies,
jeopardizing the survival of the most resistant
to change. With e-commerce platforms, small
and micro-businesses can open new channels
of communication with consumers, paying
attention to some psychological factors that
influence the decision to buy online: the
perception of security, reputation, trust,
appearance and design websites. The purpose
of this article is to assess the importance of
these factors in the decision to purchase
online, using a questionnaire administered online (GoogleForms) to a Portuguese
convenience sample (n = 163). The results
reveal differences based on sex and
consumers’ previous experience in carrying
out online transactions, as well as significant
associations between some of the dimensions of the online trust scale of Sevim and Hall
(2014) and the use of e-commerce platforms.
In the conclusions, some proposals for
conceptual clarification are presented and the
psychometric properties of the scale used are
discussed.
Descrição
Palavras-chave
E-commerce Online trust Websites trustworthiness Security systems B2C Covid-19 Comércio eletrónico Confiança online Confiabilidade websites Sistemas segurança