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Publication
A perceção dos hóspedes sobre a adoção de medidas pet friendly na hotelaria portuguesa
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| 2.35 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
Cada vez mais enraizados no nosso quotidiano, os animais de estimação ocupam
atualmente um lugar de destaque nas nossas vidas. Derivado do facto de que viajar se tem
colocado como uma necessidade de evasão e de conhecimento, surge a necessidade de
alojar o nosso animal de estimação quando participamos em atividade turísticas.
Nesse sentido este relatório pretende compreender o fenómeno através da análise
da vertente associada à oferta e à procura. No que diz respeito à oferta o objetivo será
compreender o panorama existente a nível nacional através da aplicação de um
questionário a unidades hoteleiras. No caso da procura pretende-se compreender qual a
perceção que os hóspedes têm em relação à adoção deste tipo de medidas por parte das
unidades hoteleiras a nível nacional, também através da aplicação de um questionário a
diversos hóspedes.
Inserido no conceito de perceção serão analisados tópicos que constituem o tema,
como o comportamento de compra, a informação, os fatores demográficos e os vetores
de qualidade. E o objetivo será compreender de que forma os mesmos moldam a perceção
e se relacionam com a adoção de medidas pet friendly.
Este projeto de investigação direciona-se maioritariamente a gestores de unidades
hoteleiras que pretendam adquirir informações sobre como posicionar a sua unidade
hoteleira no que diz respeito à temática pet friendly.
Increasingly ingrained in our daily lives, pets now occupy a prominent place in our lives. Since traveling has become a need for escape and knowledge, the need to accommodate our pet when we participate in tourist activities arises. In this sense, this report aims to understand the phenomenon by analysing the aspects associated with supply and demand. In what concerns supply, the goal is to understand the existing scenario at national level through the application of a questionnaire to hotel units. In the case of demand, we intend to understand the perception that guests have regarding the adoption of this type of measures by hotel units at national level, also through the application of a questionnaire to several guests. Inserted with the concept of perception, the topics that constitute the theme will be analysed, such as buying behaviour, information, demographic factors, and quality vectors. And the goal will be to understand how these shape perception and relate to the adoption of pet friendly measures. This research project is mainly aimed at hotel managers who wish to acquire information on how to position their hotel regarding the pet friendly theme.
Increasingly ingrained in our daily lives, pets now occupy a prominent place in our lives. Since traveling has become a need for escape and knowledge, the need to accommodate our pet when we participate in tourist activities arises. In this sense, this report aims to understand the phenomenon by analysing the aspects associated with supply and demand. In what concerns supply, the goal is to understand the existing scenario at national level through the application of a questionnaire to hotel units. In the case of demand, we intend to understand the perception that guests have regarding the adoption of this type of measures by hotel units at national level, also through the application of a questionnaire to several guests. Inserted with the concept of perception, the topics that constitute the theme will be analysed, such as buying behaviour, information, demographic factors, and quality vectors. And the goal will be to understand how these shape perception and relate to the adoption of pet friendly measures. This research project is mainly aimed at hotel managers who wish to acquire information on how to position their hotel regarding the pet friendly theme.
Description
Keywords
Pet friendly hospitality Pet policies Hotéis Perceção Informação Processo de compra Vetores de qualidade Imagem e reputação Hotels Perception Information Purchasing process Quality vectors Image and reputation