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A tecnologia como variável estratégica na indústria
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Resumo(s)
Tal como nas restantes actividades, qualquer empresa industrial estará necessariamente envolvida com
inúmeras tecnologias, quer associadas aos seus produtos e processos, quer associadas a funções menos
tangíveis, designadamente, marketing, finanças, contabilidade, recursos humanos, etc..
No âmbito da industria são utilizadas uma grande variedade de tecnologias, correspondendo a cada
especialidade um número mínimo de tecnologias, sem as quais se estará impossibilitado de
desenvolver a actividade, contudo com impactos diferentes na competitividade.
Com a proposta de um novo conceito associado à tecnologia, que designamos por “nível tecnológico”
- entendido como “o grau de domínio (apropriação e exclusividade) das tecnologias-chave, específicas
a uma especialidade” – consideramos tal como uma importante variável estratégica a ter em conta na
competição, a curto prazo, entre empresas da industria.
As observed in other activities, any industrial company is necessarily involved with numerous technologies, both associated with its products and processes and with less tangible functions such as marketing, finance, accountancy, human resources management, among others. Within industry, a wide variety of technologies is used. However, each industrial specialty requires a minimal number of technologies, without which one is unable to develop the activity with the consequent differentiated impacts over competitiveness. We propose a new concept linked with technology, which we dubbed “Technological Level” and defined as “the degree of dominium (acquisition and exclusivity) of key-technologies which are specific of a given specialty”. In this work, we consider that it is an important strategic variable for short-term competition between industrial companies.
As observed in other activities, any industrial company is necessarily involved with numerous technologies, both associated with its products and processes and with less tangible functions such as marketing, finance, accountancy, human resources management, among others. Within industry, a wide variety of technologies is used. However, each industrial specialty requires a minimal number of technologies, without which one is unable to develop the activity with the consequent differentiated impacts over competitiveness. We propose a new concept linked with technology, which we dubbed “Technological Level” and defined as “the degree of dominium (acquisition and exclusivity) of key-technologies which are specific of a given specialty”. In this work, we consider that it is an important strategic variable for short-term competition between industrial companies.
Descrição
Comunicação apresentada nas XIV Jornadas Luso-Espanholas de Gestão Científica na Universidade dos Açores
Palavras-chave
Estratégia Competitividade Competição Tecnologia Indústria