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A Propaganda do terceiro Reich: o mecanismo de propagação da ideologia Nazi
| Name: | Description: | Size: | Format: | |
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| 7 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
Esta dissertação tem como objetivo analisar e estudar dentro do contexto do
Design e Cultura Visual, o mecanismo de propaganda idealizado pelo Partido
Nazi na Alemanha no antes e durante a Segunda Guerra Mundial. Explicar a
importância que este mecanismo político teve para o nascimento, crescimento
e valorização do partido Nazi e de que forma este foi utilizado para
encobrimento de tantas atrocidades cometidas contra as liberdades humanas.
Este processo de propaganda foi o mais meticuloso envolvendo todos os
meios tecnológicos que haviam disponíveis desde Rádio, cinema, literatura
entre outros e onde a repetição da mensagem e o enaltecimento do líder era
uma constante.
Esta dissertação está separada por duas partes sendo que na primeira será
explorada a propaganda e as suas definições segundo autores tais como Oliver
Thomson, Jacques Ellul e Frederic Bartlett. Serão definidos os tipos de
propaganda existentes, as metodologias e regras que devem ser usadas para a
total eficiência no momento do seu planeamento e execução. Na segunda parte
deste documento será analisada em foco a conceção e utilização da
propaganda pelo Regime Nazi e de que forma Adolf Hitler e o seu ministro
da propaganda Joseph Goebbels para aumentar exponencialmente a
credibilidade do Partido Nazi e a criação do Culto do Líder. Serão dados
exemplos dos cartazes de propaganda e analisados para melhor perceção da
mensagem transmitida.
O poder da imagem, a eficiência na mensagem e o conhecimento da realidade
social é o mais importante para que a propaganda fosse bem-sucedida.
Aliando estes à utilização dos meios de comunicação social e os grupos de
propaganda locais o Partido Nazi difundiu e ganhou vários adeptos por todo
o país dando uma imagem de ser a luz ao fundo do túnel ou a Tábua de
salvação nacional, sendo que a Alemanha neste tempo estava a sofrer com as
repercussões da guerra.
Desde sempre que o tema desta dissertação me despertou o interesse, sempre
tive uma especial admiração sobre a Segunda Grande Guerra, o que devemos
aprender com estes brutais acontecimentos na humanidade e com as suas
repercussões nos tempos de hoje. Este tema não pode ficar esquecido nas
páginas da história.
This dissertation aims to analyze and study of Visual Design and Culture, the propaganda mechanism debuted by the Nazi Party in Germany before and during World War II. Explain the importance of this political mechanism had for the birth, growth and valorization of the Nazi party and how it was used to cover up so many atrocities committed against human rights. This propaganda process was the most meticulous and involving all the technological means that had available from Radio, cinema, literature, among others. The repetition of the message and the praise of the leader was a constant. This Dissertation is divided into two parts and in the first it will be explored the advertisement and its definitions according to authors such as Oliver Thomson, Jacques Ellul and Frederic Bartlett. The existing types of advertising, methodologies and rules that should be used for full efficiency at the time of planning and implementation will be defined. In the second part of this document will focus on the design and use of propaganda by the Nazi Regime and how Adolf Hitler and his propaganda minister Joseph Goebbels to exponentially increase the credibility of the Nazi Party and the creation of the Cult of the Leader. Examples of advertising posters will be given and analyzed for better perception of the message transmitted. The power of the image, the efficiency in the message and the knowledge of social reality is the most important for the Propaganda to be successful. Combining these with the use of the media and local propaganda groups the Nazi Party spread and gained several supporters across the country giving an image of being the light at the end of the tunnel or the national lifeline, and Germany at this time was suffering from the repercussions of the war. Since the theme of this dissertation has aroused my interest, I have always had a special admiration about the Second Great War, what we must learn from these brutal events in humanity and with their repercussions in today. This theme cannot be forgotten.
This dissertation aims to analyze and study of Visual Design and Culture, the propaganda mechanism debuted by the Nazi Party in Germany before and during World War II. Explain the importance of this political mechanism had for the birth, growth and valorization of the Nazi party and how it was used to cover up so many atrocities committed against human rights. This propaganda process was the most meticulous and involving all the technological means that had available from Radio, cinema, literature, among others. The repetition of the message and the praise of the leader was a constant. This Dissertation is divided into two parts and in the first it will be explored the advertisement and its definitions according to authors such as Oliver Thomson, Jacques Ellul and Frederic Bartlett. The existing types of advertising, methodologies and rules that should be used for full efficiency at the time of planning and implementation will be defined. In the second part of this document will focus on the design and use of propaganda by the Nazi Regime and how Adolf Hitler and his propaganda minister Joseph Goebbels to exponentially increase the credibility of the Nazi Party and the creation of the Cult of the Leader. Examples of advertising posters will be given and analyzed for better perception of the message transmitted. The power of the image, the efficiency in the message and the knowledge of social reality is the most important for the Propaganda to be successful. Combining these with the use of the media and local propaganda groups the Nazi Party spread and gained several supporters across the country giving an image of being the light at the end of the tunnel or the national lifeline, and Germany at this time was suffering from the repercussions of the war. Since the theme of this dissertation has aroused my interest, I have always had a special admiration about the Second Great War, what we must learn from these brutal events in humanity and with their repercussions in today. This theme cannot be forgotten.
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Keywords
Propaganda Política Mensagem Persuasão