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As tradições locais e o património imaterial enquanto fator primordial na prática de turismo experiencial: o estudo de caso do Carnaval da Mealhada e do Festival dos Ouriços do Mar na Ericeira
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Advisor(s)
Abstract(s)
Trabalho académico que tem por objetivo dissertar acerca do contributo das tradições locais na atração de turistas experienciais, com enfoque nos estudos de caso das atividades existentes em volta da aculturação do Carnaval Luso-Brasileiro da Mealhada e do produto gastronómico Ouriços do Mar oriundo da Ericeira. Pretendemos averiguar a propósito da experiência ativa em eventos identitários das regiões, como sendo estes um fator âncora para a satisfação e atração de viajantes aos territórios anteriormente definidos, nomeadamente, a Cidade e Município da Mealhada, e a Vila de Ericeira, Município de Mafra. A razão da eleição destes locais tem que ver com a forte profusão de elementos de cariz imaterial devidamente apreciados e reconhecidos internacionalmente, e que realizam eventos celebrantes dessas suas tradições locais. Em relação aos procedimentos metodológicos, foi realizada uma pesquisa qualitativa e exploratória, bem como uma análise aos resultados de dois inquéritos aplicados diretamente a uma amostra de 320 participantes no caso do Carnaval Mealhada 2024 e de 320 Participantes no Festival Internacional do Ouriço do Mar 2024. No caso do último evento e devido à sua especificidade foi aplicado o método de entrevista junto dos stakeholders locais. Para avaliar a relação entre experiência ativa e envolvimento dos participantes, foi realizada uma análise de correlação de Pearson entre variáveis. Foi ainda efetuada uma análise comparativa das dormidas turísticas nos municípios referenciados dos períodos dos eventos com a estatística das dormidas, duas semanas após a realização dos mesmos, em anos anteriores.
Academic paper aimed at discussing the contribution of local traditions to the attraction of experiential tourists, with a focus on the case studies of activities surrounding the acculturation of the Luso-Brazilian Carnival in Mealhada and the gastronomic product of Sea Urchins from Ericeira. This study seeks to investigate the role of active participation in identity-based regional events as an anchor factor for visitor satisfaction and attraction to the territories in question, namely the city and municipality of Mealhada, and the town of Ericeira, in the municipality of Mafra. The selection of these locations is grounded in the richness and vitality of their intangible heritage, widely appreciated and internationally recognised, which is celebrated through emblematic local events.Regarding methodological procedures, a qualitative and exploratory approach was adopted, complemented by the analysis of two surveys conducted directly with samples of 320 participants at the 2024 Mealhada Carnival and 320 participants at the 2024 International Sea Urchin Festival. In the latter case, due to the specificity of the event, interviews were also conducted with local stakeholders. To assess the relationship between active experience and participant engagement, a Pearson correlation analysis was conducted between the variables. Additionally, a comparative analysis was carried out between tourist overnight stays in the referenced municipalities during the event periods and the statistics recorded in the two weeks following these events in previous years.
Academic paper aimed at discussing the contribution of local traditions to the attraction of experiential tourists, with a focus on the case studies of activities surrounding the acculturation of the Luso-Brazilian Carnival in Mealhada and the gastronomic product of Sea Urchins from Ericeira. This study seeks to investigate the role of active participation in identity-based regional events as an anchor factor for visitor satisfaction and attraction to the territories in question, namely the city and municipality of Mealhada, and the town of Ericeira, in the municipality of Mafra. The selection of these locations is grounded in the richness and vitality of their intangible heritage, widely appreciated and internationally recognised, which is celebrated through emblematic local events.Regarding methodological procedures, a qualitative and exploratory approach was adopted, complemented by the analysis of two surveys conducted directly with samples of 320 participants at the 2024 Mealhada Carnival and 320 participants at the 2024 International Sea Urchin Festival. In the latter case, due to the specificity of the event, interviews were also conducted with local stakeholders. To assess the relationship between active experience and participant engagement, a Pearson correlation analysis was conducted between the variables. Additionally, a comparative analysis was carried out between tourist overnight stays in the referenced municipalities during the event periods and the statistics recorded in the two weeks following these events in previous years.
Description
Keywords
Turismo Experiencial Tradições Locais Carnaval da Mealhada Ouriços do Mar-Ericeira Eventos Identitários Experiential Tourism Local Traditions Mealhada Carnival Sea Urchins -Ericeira Identity-Based Events
Pedagogical Context
Citation
Publisher
Studies Publicações Ltda.