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Transportadora Woo Airlines
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O estudo da criação de uma companhia aérea na Austrália justifica-se pela perceção que o autor do trabalho manifesta relativamente à necessidade de ligar pequenas comunidades Australianas. Parece existir uma oportunidade de mercado consubstanciada no facto de que as companhias aéreas existentes privilegiarem o cliente “turista”, além de que, os australianos utilizam com muita frequência o transporte aéreo, visitando familiares e amigos e também nas deslocações em trabalho.
É dada especial atenção aos destinos alvo, ao estudo de mercado para planeamento de rede e horários, aos aviões, à escolha da frota, às estruturas empresariais existentes, aos preços médios base com implicações na estrutura de custos e respetivo orçamento.
An Australian airline start-up study is justified by the author’s perception of connecting small and inner Australian communities need. It seems to exist a market opportunity and consequent gap driven by the fact that existent airlines mostly consider the tourist passenger as their main target. Furthermore, Australians use very often air transport visiting friends and relatives and also as business passengers. Special attention is given to the target destinations, the market research for network planning and schedule, the aircrafts, the fleet choice, to existing business structures, the basic average prices and their implications at the cost structure and its budget.
An Australian airline start-up study is justified by the author’s perception of connecting small and inner Australian communities need. It seems to exist a market opportunity and consequent gap driven by the fact that existent airlines mostly consider the tourist passenger as their main target. Furthermore, Australians use very often air transport visiting friends and relatives and also as business passengers. Special attention is given to the target destinations, the market research for network planning and schedule, the aircrafts, the fleet choice, to existing business structures, the basic average prices and their implications at the cost structure and its budget.
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Transporte Aéreo Austrália Custos Receitas Estudo de mercado Orçamento Concorrência Air Transport Costs Revenues Market research Budget Competition