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Indústria da moda
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Cada vez mais na indústria mundial da moda, as inovações de marca, produtos, serviços,
tecnologia, processos e modelos de negócio são encaradas como uma fonte de vantagem
competitiva (Barney, 1991) para as empresas que a constituem, uma vez que a constante
transformação da moda resulta de facto numa cadeia de valor (Porter, 1995) economicamente
muito importante à escala mundial.
O objectivo geral desta dissertação é realizar uma análise comparativa sobre os principais
factores inovadores que influenciaram a indústria mundial da moda nos últimos 25 anos. Para
o efeito foi desenvolvido uma análise comparativa de benchmarking sobre as praticas
desenvolvidas em torno da inovação para a indústria mundial da moda através do estudo de
casos, nomeadamente sobre a Zara e a H&M.
Nowadays in fashion industry all around the world, the innovations of brand, products, services, technology, process and business models are faced as a competitive advantage (Barney, 1991) to all the companies that make this industry, being that the constant transformation of fashion is due to value of chains (Porter, 1995), very important economically at a worldwide level. The main goal of this dissertation is to analyse the most innovating factors that have been influencing the global fashion industry in the last 25 years. For this purpose was developed a comparative analysis of benchmarking on the practices developed around innovation to the global industry of fashion through case studies, such as Zara & H&M.
Nowadays in fashion industry all around the world, the innovations of brand, products, services, technology, process and business models are faced as a competitive advantage (Barney, 1991) to all the companies that make this industry, being that the constant transformation of fashion is due to value of chains (Porter, 1995), very important economically at a worldwide level. The main goal of this dissertation is to analyse the most innovating factors that have been influencing the global fashion industry in the last 25 years. For this purpose was developed a comparative analysis of benchmarking on the practices developed around innovation to the global industry of fashion through case studies, such as Zara & H&M.
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Moda Indústria Inovação Gestão Empreendedorismo