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Publication
"Again": uma exploração audiovisual nos domínios da percepção e da atenção
| Name: | Description: | Size: | Format: | |
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| 9.15 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
A sociedade contemporânea está constantemente cercada por
criações visuais. Considerando que estas são desenvolvidas com
a intenção de comunicar e que as pessoas estabelecem opiniões
com base naquilo que experienciam, a realidade do ambiente é
definida pelos criadores. Entretanto, a quantidade de conteúdo
está a tornar esta sociedade saturada, onde juntamente com a
ideia de consumir o máximo de informação possível, as pessoas
passam a disponibilizar menos tempo e atenção para cada
produto individual.
Desta forma, foi desenvolvida uma investigação sobre as
influências da percepção na criação de conteúdo visual. O projeto
elaborado possui o propósito de provar a fragilidade da
concepção da realidade e como a atenção permite a manipulação
desta, formando expectativas perante uma perspectiva particular.
Seguindo uma metodologia direcionada para este trabalho, que
segmentou o processo em fases de desenvolvimento, foi possível
definir os aspectos necessários para a sua conclusão. Os
conhecimentos adquiridos, sobre a situação do ambiente em que
as produções são realizadas, as diversas condições que
interferem na observação e as técnicas necessárias para a
criação visual, propiciaram uma base para o avanço da realização
concreta.
O projeto, intitulado “AGAIN”, consiste em uma animação
basicamente tipográfica que foi desenvolvida de acordo com
princípios e técnicas visuais que sugerissem uma visualização
específica desejada. Esta também apresenta uma mensagem
para alertar sobre a situação da alienação no ambiente atual.
Como forma de provar a funcionalidade deste resultado, como o
seu propósito era estar capaz de ser aplicado num contexto real,
a sua validação foi realizada com profissionais da área criativa e
da comunicação. As respostas demonstraram a utilidade do vídeo
e comprovam a relevância do tema.
O resultado do projeto confirma a vulnerabilidade da percepção e
apresenta a necessidade deste conhecimento para criações na
área do design, viabilizando este tipo de aplicação para propostas
futuras.
Contemporary society is constantly surrounded by visual creations. Considering that these are developed with the intention of communicating and that people establish opinions based on what they experience, the environment’s reality is defined by the creators. However, the amount of content is saturating society, where together with the idea of consuming as much information as possible, people start spending less time and attention available on each individual product. Accordingly, an investigation about how perception influences the creation of visual content was developed. The project’s purpose is to prove the fragility of the conception of reality and how attention allows its manipulation, forming expectations by a particular perspective. Following a methodology directed for this work, which segmented the process in stages of development, it was possible to define the aspects necessary for its conclusion. The knowledge acquired, about the environment’s situation in which the products are made, the various conditions that interfere with observation and the techniques necessary for visual creation, provided a basis for the advancement of practical execution. The project, entitled “AGAIN”, consists of a typographic animation that was developed according to visual principles and techniques that suggest a specific desired visualization. It also presents a message warning about the situation of alienation in the current environment. As a way to verify the functionality of this result, as its purpose was to be able to be applied in a real context, its validation was carried out with creative and communication professionals. The responses prove the utility of the video and the relevance of the topic. The project’s result confirms the vulnerability of perception and presents the need for this knowledge for creations in the design area, enabling this type of application for future proposals.
Contemporary society is constantly surrounded by visual creations. Considering that these are developed with the intention of communicating and that people establish opinions based on what they experience, the environment’s reality is defined by the creators. However, the amount of content is saturating society, where together with the idea of consuming as much information as possible, people start spending less time and attention available on each individual product. Accordingly, an investigation about how perception influences the creation of visual content was developed. The project’s purpose is to prove the fragility of the conception of reality and how attention allows its manipulation, forming expectations by a particular perspective. Following a methodology directed for this work, which segmented the process in stages of development, it was possible to define the aspects necessary for its conclusion. The knowledge acquired, about the environment’s situation in which the products are made, the various conditions that interfere with observation and the techniques necessary for visual creation, provided a basis for the advancement of practical execution. The project, entitled “AGAIN”, consists of a typographic animation that was developed according to visual principles and techniques that suggest a specific desired visualization. It also presents a message warning about the situation of alienation in the current environment. As a way to verify the functionality of this result, as its purpose was to be able to be applied in a real context, its validation was carried out with creative and communication professionals. The responses prove the utility of the video and the relevance of the topic. The project’s result confirms the vulnerability of perception and presents the need for this knowledge for creations in the design area, enabling this type of application for future proposals.
Description
Keywords
Percepção Atenção Design Visual Realidade Perspectiva